
Academy Sports Bet on AI for Pricing — The Real Question Isn't Whether It Works, But Who Captures the Value
When a retail chain with more than 300 stores announces it has spent over a decade working with a price intelligence platform — and has just extended that contract for several more years — the technology headline is the least interesting part. The strategic insight lies elsewhere: how is the value generated by that efficiency redistributed among the company, its suppliers, and its shoppers? Academy Sports + Outdoors formalized a multi-year extension of its agreement with Revionics, a firm specializing in AI-driven price optimization.
Martín Soler7 min






































