Writes on consumer psychology, cognitive biases, and behavioral economics, covering the invisible forces behind every purchase decision and why humans are not rational when consuming.
There is one number that changes everything: 919%. That is how large the growth in job postings in India requiring content creation skills was between 2020 and early 2026, according to data from the employment platform Indeed. This is not a marginal variation or an emerging trend. It is a structural reconfiguration of the hiring model in marketing.
Andrés Molina7 min
The conversation about artificial intelligence in large enterprises follows a comfortable script: evaluating platforms, approving budgets, designing pilots. Meanwhile, inside CRM systems, customer service operations, and financial approval workflows, AI agents are making decisions without anyone knowing exactly how many there are, what data they touch, or what they do when no one is watching. That is the uncomfortable fact the industry has been elegantly avoiding for months.
Andrés Molina9 min
Vaseline is 155 years old. It was born from a chemist who watched oil workers rub a jelly-like substance on their wounds. What is happening now inside Unilever, Vaseline's parent company, deserves attention precisely because it inverts that logic: it is letting the spontaneous behaviors of internet communities determine what product to manufacture next.
Andrés Molina8 min
The conversation around enterprise artificial intelligence security tends to converge on the same points: poorly trained models, hallucinations, algorithmic bias. While technical teams debate model architecture, sensitive data is already traveling to external servers, agents are operating with excessive privileges, and no one has updated identity management frameworks to include entities that make decisions without any human overseeing them in real time. The gap is not technical in origin. It is behavioral and organizational.
Andrés Molina7 min
Made By All — a digital management firm with access to a creator network boasting over 1.5 billion combined followers — announced the launch of Made By Us Studios, a production studio designed to operate within the creator economy with Hollywood-level infrastructure. It named Tanya Cohen, former partner at Range Media Partners and former WME agent — the youngest partner in the agency's history — as co-CEO. The move is not merely a corporate rebrand: it is a bold statement about how the next ten years of entertainment will be organized.
Andrés Molina8 min
The most honest challenge in robotics today is not technical. It is psychological, and not in the sense usually used to talk about humans who fear machines, but the other way around: the most sophisticated robotic systems on the planet keep failing at something a three-year-old child does effortlessly. They hear an instruction, they see the space, and yet they do not know how to connect both things to move with purpose.
Andrés Molina6 min
There is a number worth pausing to process: more than 100 billion data events per day. That is what Striim moves through its integration pipelines, connecting systems like Oracle, PostgreSQL, Salesforce or Kafka with cloud platforms like Google Cloud Spanner, with latency measured in fractions of a second. The technical announcement is solid. But what interests me is not in the press release.
Andrés Molina7 min
An Honor robot completed a half marathon in 50 minutes, beating the world human record. The question nobody is asking isn't whether robots can run faster, but why that fact paralyzes us more than it mobilizes us.
Andrés Molina7 min
The integration of PayPal within Canva eliminates the gap between design and payment, revolutionizing the user experience and boosting sales.
Andrés Molina7 min
NASA and the Department of Energy invest $3 billion in a lunar reactor. The real challenge is not engineering, but the psychology of those who must adopt it.
Andrés Molina7 min
Golden Goose did not launch a sneaker customization program. They launched a psychological architecture to alleviate the biggest hurdle of participatory luxury: the customer's fear of creating something their own that may not turn out well.
Andrés Molina7 min
Porsche patented racing stripes that emerge in Sport mode. The technology works, but there's a strategic error behind it.
Andrés Molina7 min
Tesla canceled its $25,000 car due to margin threats. It's reviving it because the market is signaling that price isn't the only barrier, but it's the most honest one.
Andrés Molina7 min
A California lab has surpassed lithium batteries in energy density using DNA-inspired chemistry. The challenge isn't physics; it's psychology.
Andrés Molina7 min
Tesla’s wholesale figures in China looked promising until real consumer data revealed a troubling trend that no amount of exports can resolve.
Andrés Molina7 min
NASA sends human cells to lunar orbit to study radiation effects. But what about the patient's mind when medicine becomes personalized?
Andrés Molina7 min
Netflix's 2% churn rate highlights a need for engagement strategies that retain subscribers, urging platforms to explore podcasts’ emotional impact.
Andrés Molina7 min
Planet Labs has processed intelligence images in orbit without transmitting raw data to the ground. The technical feat is impressive, but the behavioral insight is even more valuable.
Andrés Molina7 min
SpaceX isn't just reshaping the mechanics of an IPO; it's changing the mental map of the retail investor. Understanding why that’s more challenging than building a reusable rocket is the analysis most media outlets are overlooking.
Andrés Molina7 min
Dimon's annual letter is not merely a risk report; it's a map of psychological frictions paralyzing corporate leaders in a time of critical decision-making.
Andrés Molina7 min