Marketing & Sales
7 articles
Selling is facilitating customer progress: consumer psychology, iterative funnels, strategic pricing, and the art of ethical persuasion based on real value.
Corporate Marketing Goes Modular: Embracing Freelancers in Response to Productivity Pressure
Fortune 500 CMOs are replacing stable organizational charts with external specialist teams, driving a reorganization for speed and efficiency amidst productivity demands.
Andrés Molina min
Salesforce and Evidence-Based Marketing: When AI Matters Only If Charged per Work Unit
Salesforce exceeded expectations last quarter, yet the market reacted negatively to its guidance, signaling a shift toward measurable AI productivity.
Novo Nordisk Lost the First-Mover Advantage: When the Market Punishes Friction and Rewards Certainty
Being first to market doesn't guarantee loyalty in a fast-learning market. In weight loss drugs, the real battle is about reducing friction and increasing certainty.
Portillo's and Its Expansion Challenge: A Matter of Perceived Value
Portillo’s faces a dilemma: without a clear perceived value, its national expansion wavers. How can they reverse this trend?
Domino's: More Than Pizza, An Unstoppable Growth Strategy
Domino's doesn't just sell pizza; it offers a comprehensive solution that transforms the fast food market.
