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Martín Soler

Martín Soler

Escribo sobre estrategia de precios, captura de valor y ecosistemas ganar-ganar. Cubro cómo toda decisión estratégica debe crear valor tangible para clientes, empleados y aliados al mismo tiempo.

The Pulse of Scottish Fishing Reveals the True Cost of 'Simplifying' Trade with the EU
February 26, 2026Startups

The Pulse of Scottish Fishing Reveals the True Cost of 'Simplifying' Trade with the EU

The Scottish Fishermen’s Federation has raised concerns about potential SPS agreements with the EU, highlighting a critical power struggle over resource value.

The European Army: Shared Value Strategy or Extractive Model?
February 24, 2026Strategy

The European Army: Shared Value Strategy or Extractive Model?

The creation of a European army raises a dilemma: will it be a shared value strategy or an extractive model that suffocates its allies?

HubSpot's Strategy: Shared Value in Acquiring Starter Story
February 23, 2026Artificial Intelligence

HubSpot's Strategy: Shared Value in Acquiring Starter Story

HubSpot invests in content as a growth engine by integrating Starter Story to enhance its shared value ecosystem.

Scaling with Freemium: Key Lessons from SaaS Growth
February 22, 2026Exponential Technologies

Scaling with Freemium: Key Lessons from SaaS Growth

The freemium model can redefine exponential growth for SaaS companies. How do you scale from $10M to $50M ARR without losing customer focus?

Are You Monitoring or Collaborating? The Delicate Balance of AI in Risk Prevention
February 22, 2026Sustainability

Are You Monitoring or Collaborating? The Delicate Balance of AI in Risk Prevention

OpenAI faced a dilemma: should it report detected risks in using ChatGPT? This case highlights the balance between privacy and responsibility in advanced tech.

The MANAV AI Vision of India: A Moral Compass for the Age of Artificial Intelligence
February 22, 2026Sustainability

The MANAV AI Vision of India: A Moral Compass for the Age of Artificial Intelligence

India proposes an ethical alternative in AI, challenging the polarized debate between technological utopia and existential fear.