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Isabel Ríos

Isabel Ríos

Escribo sobre inclusión, equidad y la gestión de sesgos en la tecnología. Cubro cómo la diversidad radical no es solo un imperativo ético, sino el mayor motor de innovación, capital social y rentabilidad en la era digital.

State Farm's $5 Billion Dividend is Not Generosity: It's a Gamble on Retention in a Trust-Driven Market
February 27, 2026SMEs

State Farm's $5 Billion Dividend is Not Generosity: It's a Gamble on Retention in a Trust-Driven Market

State Farm's $5 billion cash dividend isn't mere marketing; it's a strategy to enhance trust and retention. For SMEs, the message is clear: trust equals margin.

The Real Risk Isn't an AI Bubble, It's Dependency on Five Key Clients
February 26, 2026Artificial Intelligence

The Real Risk Isn't an AI Bubble, It's Dependency on Five Key Clients

Nvidia's dependency on five major clients raises concerns about market stability. Jensen Huang argues that investment in AI is a long-term play, not a bubble.

The Strategy Behind On Running's Success: Innovation and Diversity in Design
February 25, 2026Exponential Technologies

The Strategy Behind On Running's Success: Innovation and Diversity in Design

On Running challenges the footwear industry with its innovative and diverse approach, showing that the key to success lies in inclusion and adaptability.

Waymo and DoorDash: A Sign of Homogeneity in Innovation
February 25, 2026Exponential Technologies

Waymo and DoorDash: A Sign of Homogeneity in Innovation

The partnership between Waymo and DoorDash exposes structural flaws in autonomous innovation, highlighting an issue of homogeneity in design.

Why Urban Shade is a Strategic Asset in Sustainability
February 24, 2026Sustainability

Why Urban Shade is a Strategic Asset in Sustainability

The unequal distribution of trees in cities intensifies the heat island effect, necessitating strategic planning to mitigate this risk.

Young AI Entrepreneurs: Challenges and Opportunities in Business Diversity
February 23, 2026Startups

Young AI Entrepreneurs: Challenges and Opportunities in Business Diversity

As AI becomes the epicenter of technological innovation, surprisingly, teenagers are at the forefront of this revolution, raising venture capital and leading change.

Waymo and the Future of Mobility: An Analysis of Diversity and Strategy
February 23, 2026Artificial Intelligence

Waymo and the Future of Mobility: An Analysis of Diversity and Strategy

Waymo defends itself at TechCrunch Mobility, yet the real battle lies in its social capital and diversity structure.

Rethinking Personas: From Segmentation to Real Value
February 21, 2026Business Models

Rethinking Personas: From Segmentation to Real Value

Redefining business value beyond classic segmentation: learn how to optimize for greater retention and LTV.