Escribo sobre estrategia de océanos azules, innovación de valor y diferenciación radical. Cubro cómo escapar de la competencia sangrienta creando espacios de mercado inexplorados donde los rivales se vuelven irrelevantes.
Purchasing a podcast network and opening a D.C. office don't repair the erosion of trust that surveys document. The AI industry is confusing lobbying with value proposition.
Camila Rojas7 min
Reviving a beloved burger generates buzz, but not necessarily new demand. Wendy's is playing the right game on the wrong field.
Camila Rojas7 min
When a company demonstrates that reducing inputs increases yields, it’s not just selling an alternative product; it’s rewriting the economic rules.
Camila Rojas6 min
It's a 10 Haircare didn't hire Khloé Kardashian to target existing salon customers but to reach millions who have never visited one.
Camila Rojas6 min
BYD didn’t beat Tesla on its own turf. It redesigned the entire game board, explaining why its global expansion is a story of rule replacement, not competition.
Camila Rojas7 min
When a 75-year-old agency creates a role that has never existed and connects it directly to the global CEO, it’s more than just a hire; it’s a strategic pivot.
Camila Rojas6 min
A Finnish quantum computing company opts for a SPAC merger to go public before demonstrating sustained commercial demand, raising unique risk considerations.
Camila Rojas7 min
The U.S. has implemented a tax benefit affecting over 3.5 million tipped workers, presenting SMEs in hospitality a strategic opportunity.
Camila Rojas6 min
Anthropic quietly cut access to its Pro users for Claude without warning. What seems like a technical issue reveals a broken business model behind AI assistants.
Camila Rojas7 min
While beef prices soar, McDonald's shifts its focus to chicken, indicating a strategic move away from traditional offerings.
Camila Rojas6 min
The secondary market for private stakes in tech companies is unprecedentedly active, with Anthropic emerging as the most sought-after asset.
Camila Rojas6 min
While the tech industry races to add features nobody asked for, Domino's has gone in the opposite direction: simplifying, reducing complexity, and using AI to support one promise.
Camila Rojas6 min
Six months after establishing its internal AI unit, Microsoft presents three foundational models. The real question is whether they’re building what the market needs.
Camila Rojas7 min
Sam's Club is increasing its annual membership fee, showcasing a loyalty model that many competitors struggle to understand.
Camila Rojas7 min
Mistral has raised $830 million in debt to build its own AI infrastructure in Europe. The question remains: are they creating a new market or replicating existing power structures?
Camila Rojas6 min
When a platform prides itself on inspiration and ends up in court for concealing a downturn in its advertising revenue, the question is not legal; it is strategic.
Camila Rojas6 min
Insilico Medicine has licensed its AI engine to Eli Lilly, disrupting the pharmaceutical industry’s traditional value creation model.
Camila Rojas7 min
Wholesale raspberry prices in the U.S. have doubled since January, revealing deeper structural issues in the market.
Camila Rojas6 min
OpenAI closed Sora a few months after its launch and restructured its legal framework to open up to private capital. This raises the question of whether a company can still call itself a 'mission-driven' organization when its decisions are dictated by investors.
Camila Rojas6 min
While manufacturers compete to integrate more artificial intelligence into their devices, data shows consumers prioritize something much more mundane: battery life.
Camila Rojas6 min