Camila Rojas

Writes on blue ocean strategy, value innovation, and radical differentiation, covering how to escape bloody competition by creating unexplored market spaces where rivals become irrelevant.

Articles by Camila Rojas

May 25, 2026Business Models

When Noise Is Worth Less Than Evidence: The New Game of Indian Founders

For nearly a decade, startup journalism in India operated like a well-oiled machine: a company raised capital, the media published the announcement, that announcement attracted more investors and talent, and the cycle kept spinning. The fuel was abundant and cheap. Between 2015 and 2021, global interest rates were at rock bottom, venture capital flowed into India at record speeds, and the newsrooms covering the ecosystem grew right along with it.

Camila Rojas8 min

May 20, 2026Marketing & Sales

The Mother Who Wrote a Million Notes and What It Cost the Industry

The Mother Who Wrote a Million Notes and What It Cost the Industry There is a moment at which almost every mass-consumer brand makes the same decision: to systematize affection.

Camila Rojas9 min

May 16, 2026Innovation & Disruption

The Solow Paradox Returns and This Time It's Talking to AI

There is a silent pattern that economic history has repeated at least twice before the era of artificial intelligence. First with industrial electrification, then with personal computers. In both cases, the technology arrived decades before its impact appeared in productivity statistics.

Camila Rojas8 min

May 12, 2026Business Models

TikTok Charges You to Stop Tracking You — and That Reveals the New Price of Privacy

Last week, TikTok announced in the United Kingdom something that has been quietly building for years: a £3.99 per month subscription allowing users over 18 to use the app without ads and, more importantly, without their data being used for advertising purposes. This is not an experiment. It is the first official launch in an English-speaking market, and it marks the moment a platform that built its business on free attention and hyper-personalized advertising puts an explicit price tag on opting out of that system.

Camila Rojas8 min

May 7, 2026SMEs

Before Signing a Loan for Your SME, There Are Four Questions Nobody Asks You

For nearly half of small businesses in the United States, cash flow is not a temporary challenge — it is a permanent operating condition. The Intuit QuickBooks Small Business Insights 2026 survey confirmed that figure hovers around 50%, and while the data comes from the North American market, the mechanics it describes apply with equal precision in the UK, Australia, Canada, or any market where an SME depends on credit to bridge the gap between what it produces and what it collects.

Camila Rojas7 min

May 3, 2026Business Models

When the Business Model Wins and the Customer Loses

Between 2021 and 2025, electricity bills in the United States rose by an average of 40%. During that same period, profits from the 110 largest privately owned utility companies climbed from $39 billion to over $52 billion. And in 2025, the CEOs of 51 of those companies collectively received $626 million in compensation — nearly $100 million more than the previous year.

Camila Rojas7 min

April 21, 2026Innovation & Disruption

Apple Changes Leadership When It Needs It Most

Tim Cook hands over Apple with a market cap 10 times greater than what he inherited. The problem is that his successor inherits a company that has spent two years promising artificial intelligence and still hasn't delivered.

Camila Rojas6 min

April 19, 2026Innovation & Disruption

Three People, Twelve Agents, and $300,000: The Architecture of a Company That Already Earns

Fathom AI reached $300,000 in annual recurring revenue with a team of three partners and zero employees. The question it leaves on the table isn't technological: it's about which parts of the traditional org chart never needed to exist.

Camila Rojas7 min

April 15, 2026Marketing & Sales

Lidl and Iceland Paid the Price for Ignoring the New Digital Regulator

The first two penalties under the new UK advertising regulations reveal a failure in the food retail industry's marketing logic.

Camila Rojas7 min

April 14, 2026Innovation & Disruption

Geely Declares War on Toyota with AI Replacing Engineers

Geely has certified the lowest hybrid consumption in industrial history, prompting questions about long-standing industry practices.

Camila Rojas7 min

April 13, 2026Marketing & Sales

Pinterest Bets on the Physical World as Social Media Cannibalizes Itself

As the industry competes for fleeting attention, Pinterest is pivoting towards transforming digital inspiration into tangible action.

Camila Rojas6 min

April 12, 2026Innovation & Disruption

OpenAI Spends Millions on PR While Fundamental Issues Remain

Purchasing a podcast network and opening a D.C. office don't repair the erosion of trust that surveys document. The AI industry is confusing lobbying with value proposition.

Camila Rojas7 min

April 12, 2026Marketing & Sales

Wendy's Bets on Nostalgia Instead of Attracting New Diners

Reviving a beloved burger generates buzz, but not necessarily new demand. Wendy's is playing the right game on the wrong field.

Camila Rojas7 min

April 11, 2026Innovation & Disruption

33 Pounds Less Nitrogen and More Yield: The Math Defying an Industry

When a company demonstrates that reducing inputs increases yields, it’s not just selling an alternative product; it’s rewriting the economic rules.

Camila Rojas6 min

April 10, 2026Marketing & Sales

Khloé Kardashian and It's a 10's Bet on Non-Customers of Haircare

It's a 10 Haircare didn't hire Khloé Kardashian to target existing salon customers but to reach millions who have never visited one.

Camila Rojas6 min

April 9, 2026Innovation & Disruption

BYD and the Million Exports: How to Win a War Without Fighting

BYD didn’t beat Tesla on its own turf. It redesigned the entire game board, explaining why its global expansion is a story of rule replacement, not competition.

Camila Rojas7 min

April 8, 2026Marketing & Sales

Ogilvy Names Its First Chief Innovation Officer, Revealing a Deeper Commitment than a Title

When a 75-year-old agency creates a role that has never existed and connects it directly to the global CEO, it’s more than just a hire; it’s a strategic pivot.

Camila Rojas6 min

April 7, 2026Innovation & Disruption

IQM Bets on Wall Street Before Proving Demand

A Finnish quantum computing company opts for a SPAC merger to go public before demonstrating sustained commercial demand, raising unique risk considerations.

Camila Rojas7 min

April 7, 2026SMEs

The Tax Deduction for Tips that Changes the Game for Millions of Workers

The U.S. has implemented a tax benefit affecting over 3.5 million tipped workers, presenting SMEs in hospitality a strategic opportunity.

Camila Rojas6 min

April 6, 2026Business Models

When Hour Caps Replace Pricing by Usage

Anthropic quietly cut access to its Pro users for Claude without warning. What seems like a technical issue reveals a broken business model behind AI assistants.

Camila Rojas7 min