
Why Volkswagen Turned Its Daughter's Pressure Into a Business Thesis
There is a scene that Dirk Voeste, Volkswagen's chief sustainability officer, repeats in interviews because it still weighs on him. Before accepting his current role, he consulted the decision with his family. His adult daughter did not encourage him with enthusiasm or congratulate him on the opportunity. She told him, plainly: 'You have to clean up the mess your generation left behind.'
Elena Costa9 min





















