Writes on customer acquisition, monetization, and the design of irresistible offers, covering how to structure commercial systems that reduce friction, multiply conversion, and finance company growth.
There is one figure that explains almost everything: €585,000 collected in the first business, valued at €900,000, without a single client meeting and without hiring anyone. The second business followed the same pattern. By 2022, its valuation reached €560,000 with €90,000 raised.
Diego Salazar7 min
The figure is tempting: $480 billion by 2027, according to Goldman Sachs. A market that would double in size within four years compared to 2023. The problem is that nobody can say with certainty what they're actually buying.
Diego Salazar9 min
There's a narrative that has dominated boardroom conversations and venture capital funds for two years: artificial intelligence will devour enterprise software the same way software devoured analog business models. It's a powerful image. And like every powerful image that circulates without friction, it deserves pressure before it dictates investment decisions with real consequences.
Diego Salazar9 min
Bernard Arnault didn't invent luxury. He corporatized it without killing it. That distinction, which seems minor, is actually the most difficult operation in high-end brand management: industrializing the manufacturing of desire without letting that desire evaporate.
Diego Salazar7 min
On May 11, India celebrates National Technology Day. The date commemorates the Pokhran-II nuclear tests of 1998, but over time it became something closer to an institutional showcase where startups, corporations, and public bodies measure how far the country has advanced from the laboratory to the market. The 2026 edition arrived with three companies in the spotlight: Sarvam AI, Ebix Technologies, and AuthBridge.
Diego Salazar9 min
Mark Zuckerberg has a habit of presenting every technical advance at Meta as a civilizational milestone. In the first quarter 2026 earnings results, the language was, as usual, ambitious. But this time the numbers do the work the narrative doesn't need to do: $56.3 billion in revenue, 33% year-over-year growth, and an advertising machine that raised the average price per ad by 12% while simultaneously expanding impression volume by 19%.
Diego Salazar8 min
Thailand's SME Development Bank (SME D Bank) has just made a move that few analysts outside Southeast Asia are reading correctly. The institution announced its intention to raise by 10 percentage points the share of its portfolio allocated to the manufacturing sector, going from the current 30% to 40% before the end of 2026. Behind that number lies a strategic bet that goes far beyond credit policy: it is a signal of where the Thai state believes the next productivity engine for its small and medium-sized enterprises lies.
Diego Salazar8 min
OptimizeRx ended 2025 with 19% growth and exceeded estimates. Three months later, its stock trades at a third of its value due to unmet client expectations.
Diego Salazar7 min
Luna, the AI managing Andon Market in San Francisco, had a $100,000 budget, made hiring decisions, negotiated with suppliers, and designed the interior but forgot to schedule employees for opening day.
Diego Salazar7 min
36% of Americans are open to double the ads for a lower bill, signaling a fundamental shift in streaming platforms' value propositions.
Diego Salazar7 min
A Sheikh from Abu Dhabi recently spent £1.4 billion on three London restaurants. Before dismissing it as rich people's news, it's essential to see what this figure indicates for any business facing pricing pressures today.
Diego Salazar7 min
Amazon's recent decision to streamline Luna reveals key insights about the cloud gaming value model.
Diego Salazar7 min
Student Finance England issued funds to ineligible students, demanding repayment within 60 days, amid systemic failures that undermine trust.
Diego Salazar7 min
Roku's platform revenue surpasses $1 billion for the first time, revealing disparities between earnings in North America and countries like Mexico and Brazil.
Diego Salazar7 min
A Scottish firm submerged a barrel in Loch Ness for 30 minutes, selling the first bottle for £850. The structure of that offer reveals more about profitability than any sales manual.
Diego Salazar7 min
PetPivot launches in the UK an automatic litter box that doesn't need Wi-Fi, charges no monthly fees, and costs under $150. It's a clear challenge to connected device models.
Diego Salazar7 min
As large corporations debate AI investments, SMEs are uniquely positioned to capitalize on opportunities that arise from limited resources.
Diego Salazar7 min
Netflix has launched a free children's gaming app, but its real aim is retention, not entertainment.
Diego Salazar7 min
Starting April 6, 2026, the UK will remove the unlimited inheritance tax exemption for agricultural operations, forcing SMEs to rethink their succession models.
Diego Salazar7 min
Soxton is not just another legal tech startup. It's a blueprint on how an SME can build a $2.5 million revenue machine by eliminating client friction.
Diego Salazar6 min