
When Three Words Become an Asset a Multinational Doesn't Want to Share
An independent café with two branches in London attempted to register 'Eat Drink Work' as its slogan. What appeared to be a routine administrative process turned into a formal opposition from a subsidiary of Mitchells & Butlers, one of the UK's largest hospitality groups, with revenues of £1.5 billion in the first half of the year and over 1,800 venues. The argument: that the café's slogan is too similar to its registered trademark 'Eat Drink Meet'.
Javier Ocaña7 min

















