
Setting Prices Without Knowing Real Costs Is Not Strategy: It Is a Gamble
According to the Federal Reserve System's employer firms survey for 2024, fewer than half of employer firms in the United States operated at a profit that year. The figure hovers between 46% and 47% depending on the edition of the report, but the range does not change the conclusion: more than half of businesses with employees did not finish the year in the black. The data does not speak to a sectoral crisis or an isolated macroeconomic event, but to a structural problem in how small and medium-sized enterprises (SMEs) understand, calculate and defend their margins.
Ignacio Silva7 min





















