
Inheriting an Empire and Redesigning It from Within
When Thapanee Techajareonvikul took over as President and CEO of Berli Jucker in 2023, she did not inherit a vacant position. She inherited a 142-year-old company, a family power structure that distributes control among five siblings, and the implicit expectation that nothing changes too quickly. That tension — between the inertia of a legacy and the need to stamp it with her own direction — is exactly what makes this case worth examining beyond the celebratory profile.
Isabel Ríos8 min






































