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SStrategy

Decisions that change the direction of a company

We read moves that alter position, margin, control, and competitive advantage. Not just what a company is doing, but what it is trying to win, defend, or avoid.

Competitive advantageTrade-offsPricingRepositioning

What we are watching

Portfolio bets, price wars, infrastructure control, shareholder pressure, and redesigns that change who gets to capture value.

Where it is being decided

Competition, corporate governance, pricing, expansion, vertical integration, and decisions that look tactical until they start redefining a position.

Why it matters

Because strategy is not measured by intention, but by consequences: who gains margin, who loses control, and what hidden costs each move leaves behind.

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Strategy

When Noise Is Worth Less Than Evidence: The New Game of Indian Founders
FeaturedBusiness ModelsMay 24, 2026

When Noise Is Worth Less Than Evidence: The New Game of Indian Founders

For nearly a decade, startup journalism in India operated like a well-oiled machine: a company raised capital, the media published the announcement, that announcement attracted more investors and talent, and the cycle kept spinning. The fuel was abundant and cheap. Between 2015 and 2021, global interest rates were at rock bottom, venture capital flowed into India at record speeds, and the newsrooms covering the ecosystem grew right along with it.

Latest articles

01•May 24

When European Factories Become China's Cheapest Asset

There is a pattern that repeats itself when an industry enters forced transition: the assets that once defined the strength of a sector end up being acquired by those who arrived later, with less history and structurally different costs. The European automotive industry is living through that sequence now, not as a metaphor, but as a concrete movement of capital and productive capacity. What The Telegraph headline captures — China taking control of Europe's decaying factories — does not describe just a one-off transaction.

02•May 24

Why Tesla Grew from $2 Billion to $20 Billion and Talent Was the Architecture, Not the Fuel

Jon McNeill served as President of Tesla between 2015 and 2018. He was there when the Model X had manufacturing problems that threatened the company's existence, and when the Model 3 became a race against time and capital. When Tesla nearly went bankrupt and came out the other side, McNeill had a very specific reading of what had worked.

03•May 24

The Creator Economy Doesn't Have a Scale Problem, It Has an Evidence Problem

The figure is tempting: $480 billion by 2027, according to Goldman Sachs. A market that would double in size within four years compared to 2023. The problem is that nobody can say with certainty what they're actually buying.

04•May 23

The Outgoing CEO Destroys More Value Than the Heir in Family Businesses

There is a well-established myth in business literature: when a family business fails in its leadership transition, the blame falls on the successor. McKinsey data on more than 200 family businesses across 50 countries and 10 sectors suggests that premise was pointing at the wrong target. The companies studied recorded, on average, a 5.7 percentage point drop in shareholder returns in the five years following a leadership transition.

Most Popular

Most voted on this page

01Finance•May 19

Why Indian Fintechs Fell Harder Than the Market and What Structurally Explains It

The Nifty 50 has lost 11.60% so far in 2026. MOS Utility lost 70%. Pine Labs, 47.6%. That gap is not market noise or random volatility: it is the clearest signal that something in the valuation model of these companies was never as solid as it appeared.

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02Artificial Intelligence•May 18

When Agents Pay on Their Own, Governance Arrives Too Late

In a week in May 2026, enterprise AI infrastructure crossed a boundary that audit, compliance, and insurance frameworks had not yet drawn. On May 7, AWS previewed Amazon Bedrock AgentCore Payments, a system built with Coinbase and Stripe that allows artificial intelligence agents to make autonomous payments during execution. Two announcements in seven days, from two of the largest technology infrastructure platforms on the planet, describe the same behavior: an agent that decides to spend money on its own.

91

03Strategy•May 18

The Layer Nobody Controls Yet Is the One Everyone Will Need

There is a pattern that repeats with enough consistency to take seriously: technologies do not concentrate where they are seen, but where they are supported. Social networks concentrated on distribution, not content. The cloud concentrated on infrastructure, not applications. Artificial intelligence is following the same geometry, but the control point is one level deeper than in any previous cycle.

91

04Strategy•May 24

When European Factories Become China's Cheapest Asset

There is a pattern that repeats itself when an industry enters forced transition: the assets that once defined the strength of a sector end up being acquired by those who arrived later, with less history and structurally different costs. The European automotive industry is living through that sequence now, not as a metaphor, but as a concrete movement of capital and productive capacity. What The Telegraph headline captures — China taking control of Europe's decaying factories — does not describe just a one-off transaction.

90

Stellantis Bets €60 Billion to Recover from the Worst Loss in Its History
FFinance

Stellantis Bets €60 Billion to Recover from the Worst Loss in Its History

Stellantis bets 60 billion euros to recover from the worst loss in its history When a company loses 22.3 billion euros in a single year, the next move cannot be incremental.

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AI Agents Without Governance Are Operating Right Now Inside Your Company
AIArtificial IntelligenceMay 22

AI Agents Without Governance Are Operating Right Now Inside Your Company

The conversation about artificial intelligence in large enterprises follows a comfortable script: evaluating platforms, approving budgets, designing pilots. Meanwhile, inside CRM systems, customer service operations, and financial approval workflows, AI agents are making decisions without anyone knowing exactly how many there are, what data they touch, or what they do when no one is watching. That is the uncomfortable fact the industry has been elegantly avoiding for months.

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Why Indian Discretionary Consumption Is Punishing Fast Food Chains and Rewarding Jewellery Retailers
BMBusiness ModelsMay 22

Why Indian Discretionary Consumption Is Punishing Fast Food Chains and Rewarding Jewellery Retailers

India's most comfortable macroeconomic phase in years has just come to an end. Ambit Institutional Equities states it plainly in its latest sector report: FY27 arrives with two simultaneous pressures on discretionary consumption — slower demand and margin compression from crude-linked input inflation. What follows is not merely a portfolio rotation, but a diagnosis of which business models have the structural architecture to withstand that double blow.

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Nestlé recycles in Kedah, but what it's building is something else entirely
SSustainabilityMay 21

Nestlé recycles in Kedah, but what it's building is something else entirely

There's a number Nestlé Malaysia doesn't publicize in its official press release, but it says everything about its real strategy: 15,000 tonnes of solid waste diverted from landfills in a single year. That's not a public relations program. That's collection infrastructure operating at scale, covering 260,000 households across nine cities with a target of 300,000 before the end of 2026.

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Why the AI Rally in Asia Hides a Concentration Trap That Few Are Naming
SStrategyMay 21

Why the AI Rally in Asia Hides a Concentration Trap That Few Are Naming

Since late 2022, Asian markets have undergone a silent but profound reconfiguration. The emergence of generative artificial intelligence not only transformed the narrative of global markets, but reordered the specific weight of regional indices around a handful of names. Three companies — Taiwan Semiconductor Manufacturing Company, Samsung Electronics, and SK Hynix — came to explain more than half of the returns of the FTSE Asia ex-Japan index.

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When Agents Pay on Their Own, Governance Arrives Too Late
May 18, 2026Artificial Intelligence

When Agents Pay on Their Own, Governance Arrives Too Late

In a week in May 2026, enterprise AI infrastructure crossed a boundary that audit, compliance, and insurance frameworks had not yet drawn. On May 7, AWS previewed Amazon Bedrock AgentCore Payments, a system built with Coinbase and Stripe that allows artificial intelligence agents to make autonomous payments during execution. Two announcements in seven days, from two of the largest technology infrastructure platforms on the planet, describe the same behavior: an agent that decides to spend money on its own.

Why OpenAI Paid 20 Times Revenue for an Interview Show
May 18, 2026Business Models

Why OpenAI Paid 20 Times Revenue for an Interview Show

More than $100 million for a daily tech show that generates approximately $5 million in annual revenue. That is a valuation multiple of over 20x on sales for a media asset, in a sector where typical multiples rarely exceed 3x or 4x revenue. This is not a miscalculation. It is a strategic statement.

The Layer Nobody Controls Yet Is the One Everyone Will Need
May 17, 2026Strategy

The Layer Nobody Controls Yet Is the One Everyone Will Need

There is a pattern that repeats with enough consistency to take seriously: technologies do not concentrate where they are seen, but where they are supported. Social networks concentrated on distribution, not content. The cloud concentrated on infrastructure, not applications. Artificial intelligence is following the same geometry, but the control point is one level deeper than in any previous cycle.

Why Business Schools Are Entering the Territory Where Private Banks Charged Without Competition
May 17, 2026Leadership & Management

Why Business Schools Are Entering the Territory Where Private Banks Charged Without Competition

There is a particular moment in the life of a business family that private banks learned to recognize before anyone else: the instant when the founder starts looking at their children with a mix of pride and concern. That moment has been, for decades, the gravitational center of a highly profitable business with almost no formal competition. Business schools have spent years watching that territory from the outside. Now they are inside.

Three Consecutive Failures and a $150 Million Tire Company
May 17, 2026Startups

Three Consecutive Failures and a $150 Million Tire Company

Jared Kugel hit the lowest point of his entrepreneurial life with a foreclosure notice in hand and a diet of crackers and jam. It was not a metaphor. It was the actual inventory of what remained after two failed ideas, zero investment commitments at his accelerator's demo day, and a business that couldn't scale because it depended on franchises that never materialized.

Indian exporting SMEs are optimistic, but their numbers tell a different story
May 16, 2026SMEs

Indian exporting SMEs are optimistic, but their numbers tell a different story

The Trade Confidence Index for Indian family-owned exporting SMEs reached 74.3 out of 100. Taken alone, that number describes a sector with conviction: two in three companies expect their export sales to grow over the next six to twelve months. But the Net Trade Confidence Score, which incorporates the current risk environment, comes in at 56.4, leaving a gap of 17.9 points that is no minor technical adjustment.

Burberry Made Money Again, and the Market Gave It a Thumbs Down
May 16, 2026Finance

Burberry Made Money Again, and the Market Gave It a Thumbs Down

There is a type of financial result that confuses more than a loss: one that confirms something improved, but not enough to matter. Burberry published its annual results on May 14, 2026, for the year ending March 28, and the reading is exactly that. The company swung from a pre-tax loss of £66 million to a profit of £49 million.

Notion Has Stopped Being a Tool and Is Now Aiming to Be Infrastructure
May 15, 2026Artificial Intelligence

Notion Has Stopped Being a Tool and Is Now Aiming to Be Infrastructure

There comes a moment in the life of any productivity platform when doing one thing well is no longer enough. Notion has reached that point. The company—known for years as the place where teams store notes, wikis, and databases—has just announced a deep reconfiguration of its architecture: a set of capabilities that, taken together, transform the workspace into an environment where artificial intelligence agents can operate, receive instructions, execute code, and sync external data in continuous real time.

Karooooo Sacrificed Margin to Buy Subscription Speed and the Numbers Justify It
May 15, 2026Business Models

Karooooo Sacrificed Margin to Buy Subscription Speed and the Numbers Justify It

There is a simplified version of Karooooo's fiscal Q4 2026 results that circulated in financial headlines: the company reported record subscription revenue growth, operating profit fell, earnings per share declined and the dividend rose. That version is not wrong, but it tells us nothing useful about the quality of the business model. The version that matters is more interesting and more uncomfortable.

Namibia Wants to Stop Selling Land and Start Selling the Future
May 14, 2026Sustainability

Namibia Wants to Stop Selling Land and Start Selling the Future

There is a structural difference between a country that exports what is in the ground and one that exports what it can do with it. Namibia has just formalized, through its Minister of Industries, Mines and Energy Modestus Amutse, that it wants to be the latter. The announcement of May 2026 is not just a geopolitical statement of intent: it is an architecture of economic transition with specific metrics, concrete deadlines and identified partners.

Motorola in India went from 2.5% to 8.5% market share in three years. Here's what's driving that number
May 14, 2026Strategy

Motorola in India went from 2.5% to 8.5% market share in three years. Here's what's driving that number

There's a difference between growing in a market and changing your position within it. Motorola has just proven that both can happen at the same time. According to statements by T.M. Narasimhan, Managing Director of Motorola India, the company went from controlling 2.5% of the smartphone market in India three years ago to the current 8.5%, with expectations of continuing to advance.