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SStrategy

Decisions that change the direction of a company

We read moves that alter position, margin, control, and competitive advantage. Not just what a company is doing, but what it is trying to win, defend, or avoid.

Competitive advantageTrade-offsPricingRepositioning

What we are watching

Portfolio bets, price wars, infrastructure control, shareholder pressure, and redesigns that change who gets to capture value.

Where it is being decided

Competition, corporate governance, pricing, expansion, vertical integration, and decisions that look tactical until they start redefining a position.

Why it matters

Because strategy is not measured by intention, but by consequences: who gains margin, who loses control, and what hidden costs each move leaves behind.

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Strategy

Why 70% of Organizational Transformations Fail Before They Begin
FeaturedLeadership & ManagementMay 14, 2026

Why 70% of Organizational Transformations Fail Before They Begin

There is a statistic that has been circulating in boardrooms for decades without provoking the discomfort it deserves: between 60 and 75 percent of major organizational transformation processes fail or fall well short of their stated objectives. The data is not new. What is new—or should be—is starting to take it seriously as a symptom of something structural in the way leadership conceives of change.

Latest articles

01•May 14

Why Arnault Built a $380 Billion Empire by Ignoring the Quarter

Bernard Arnault didn't invent luxury. He corporatized it without killing it. That distinction, which seems minor, is actually the most difficult operation in high-end brand management: industrializing the manufacturing of desire without letting that desire evaporate.

02•May 13

When the Federal Government Cuts the Thread, Rural Economies Collapse Entirely

Near Thackerville, Oklahoma, a small town on the Texas border with fewer than 500 residents, the WinStar World Casino became one of the largest entertainment complexes on the planet. It is operated by the Chickasaw Nation. What started as a bingo hall two decades ago now anchors Oklahoma's $10 billion gaming industry and serves as one of the state's largest employers.

03•May 13

The Pentagon Learned to Transform Itself with AI. Companies Keep Repeating Its Previous Mistakes

There is a fact that should make any executive who has approved an artificial intelligence budget in the last two years uncomfortable: the United States, the country that builds the world's most powerful models, ranks 24th in global AI adoption. Its rate is 28.3%. The problem is not technological. It never was.

04•May 13

Why Large Companies Are Putting a Layer Between Their Applications and AI Models

There is a pattern that repeats itself every time a technology stops being an experiment and becomes production infrastructure. It happened with relational databases, with cloud services, with microservices. And now it is happening with large language models.

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01Marketing & Sales•May 14

Why Arnault Built a $380 Billion Empire by Ignoring the Quarter

Bernard Arnault didn't invent luxury. He corporatized it without killing it. That distinction, which seems minor, is actually the most difficult operation in high-end brand management: industrializing the manufacturing of desire without letting that desire evaporate.

91

02Business Models•May 12

TikTok Charges You to Stop Tracking You — and That Reveals the New Price of Privacy

Last week, TikTok announced in the United Kingdom something that has been quietly building for years: a £3.99 per month subscription allowing users over 18 to use the app without ads and, more importantly, without their data being used for advertising purposes. This is not an experiment. It is the first official launch in an English-speaking market, and it marks the moment a platform that built its business on free attention and hyper-personalized advertising puts an explicit price tag on opting out of that system.

91

03Sustainability•May 12

Five Trillion Dollars and an Energy Transition Nobody Expected to Lead This Cycle

The dominant narrative of the past two years placed data centers and language models at the center of the largest investment story of the modern era. That reading is not wrong, but it is incomplete. What is happening in global capital markets is broader, deeper, and more structural than the debate over artificial intelligence allows us to see from the surface.

91

04Business Models•May 9

The SaaS Model Didn't Die, It Learned to Prove Its Worth

There is a precise moment in the cycle of any business model where the collective narrative stops describing reality and starts producing it. The SaaS sector reached that moment more than a year ago, and the industry is still processing what it means. It is not the collapse that some anticipated with the term 'SaaS-pocalypse', but neither is it a frictionless return to 2021-era growth.

89

Quantum Computing Won't Break Tax Laws, It Will Break the Architecture That Supports Them
ETExponential Technologies

Quantum Computing Won't Break Tax Laws, It Will Break the Architecture That Supports Them

The global tax system does not operate on paper. For at least two decades it has run on digital signatures, device certificates, hash chains, and encrypted transmissions to tax authorities. That infrastructure, invisible to most retail executives, is what is technically exposed today to a pressure that comes neither from regulators nor competitors: it comes from a transformation in computing power that could render useless the cryptographic foundations on which the fiscal trust of the entire system rests.

76
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Why Corporate AI Agents Fail Before They Are Hacked
AIArtificial IntelligenceMay 12

Why Corporate AI Agents Fail Before They Are Hacked

The conversation around enterprise artificial intelligence security tends to converge on the same points: poorly trained models, hallucinations, algorithmic bias. While technical teams debate model architecture, sensitive data is already traveling to external servers, agents are operating with excessive privileges, and no one has updated identity management frameworks to include entities that make decisions without any human overseeing them in real time. The gap is not technical in origin. It is behavioral and organizational.

86
TikTok Charges You to Stop Tracking You — and That Reveals the New Price of Privacy
BMBusiness ModelsMay 12

TikTok Charges You to Stop Tracking You — and That Reveals the New Price of Privacy

Last week, TikTok announced in the United Kingdom something that has been quietly building for years: a £3.99 per month subscription allowing users over 18 to use the app without ads and, more importantly, without their data being used for advertising purposes. This is not an experiment. It is the first official launch in an English-speaking market, and it marks the moment a platform that built its business on free attention and hyper-personalized advertising puts an explicit price tag on opting out of that system.

91
Five Trillion Dollars and an Energy Transition Nobody Expected to Lead This Cycle
SSustainabilityMay 12

Five Trillion Dollars and an Energy Transition Nobody Expected to Lead This Cycle

The dominant narrative of the past two years placed data centers and language models at the center of the largest investment story of the modern era. That reading is not wrong, but it is incomplete. What is happening in global capital markets is broader, deeper, and more structural than the debate over artificial intelligence allows us to see from the surface.

91
Target Bets on Babies to Stop Three Years of Decline
SStrategyMay 11

Target Bets on Babies to Stop Three Years of Decline

There is a moment in the lives of many first-time parents when the baby section of a large store generates more anxiety than relief. Dozens of strollers stacked in boxes, impossible to fold or push, unknown brands with similar prices. That experience, repeated across thousands of Target visits over recent years, cost the company nearly a full point of market share.

84
The Ceiling That Family Businesses Build With Their Own Last Name
May 11, 2026Leadership & Management

The Ceiling That Family Businesses Build With Their Own Last Name

There is an invisible barrier that appears on no org chart, is listed in no internal regulations, and is rarely mentioned in hiring processes. Yet it exists with the precision of a written policy. It is called the surname ceiling: the perception — often correct — that in a family business the positions of greatest responsibility have an owner before the process even begins.

Netflix Raises Price to $20 and Streaming Is Starting to Look Like Cable TV
May 11, 2026Marketing & Sales

Netflix Raises Price to $20 and Streaming Is Starting to Look Like Cable TV

There is a moment in the lifecycle of any disruptive business model when it stops destroying the incumbent and starts imitating it. Netflix has just crossed that threshold more clearly than ever. The company raised its standard ad-free plan to $19.99 per month, the second price increase in just over a year, while keeping its ad-supported tier at $8.99.

California Is Sending SMEs the COVID Bill
May 10, 2026SMEs

California Is Sending SMEs the COVID Bill

There is a tax that most California employers did not choose, did not cause, and cannot avoid. It applies to the first $7,000 of each employee's wages. And it is about to cost nearly nine times more than in any other state in the country.

Medium-Term Rentals: The Model That Doubles Cash Flow Without the Risks of Vacation Rentals
May 10, 2026Finance

Medium-Term Rentals: The Model That Doubles Cash Flow Without the Risks of Vacation Rentals

There is a real estate investment category that has been operating quietly for years amid the noise of vacation rentals and the apparent security of annual leases. It lacks the glamour of an Airbnb in a major city and the reassuring stability of a five-year tenant, yet it generates more income than the latter and less operational friction than the former. Medium-term rentals—furnished properties with 30 to 90-day contracts—are emerging as a distinct category with their own mechanics and a financial logic that deserves far more rigorous examination than it typically receives.

The SaaS Model Didn't Die, It Learned to Prove Its Worth
May 9, 2026Business Models

The SaaS Model Didn't Die, It Learned to Prove Its Worth

There is a precise moment in the cycle of any business model where the collective narrative stops describing reality and starts producing it. The SaaS sector reached that moment more than a year ago, and the industry is still processing what it means. It is not the collapse that some anticipated with the term 'SaaS-pocalypse', but neither is it a frictionless return to 2021-era growth.

Refining Margins Under Price Controls: What the Arithmetic Says Before Politics Does
May 8, 2026Strategy

Refining Margins Under Price Controls: What the Arithmetic Says Before Politics Does

Thailand has just tripled the economic pressure on its refineries. The government raised the mandatory refining margin reduction from 2 to 5 baht per liter, a move that ostensibly protects consumers but in reality redistributes the cost of global volatility onto the most capital-intensive segment of the entire energy chain. The decision does not occur in a vacuum: WTI crude is trading between $102 and $107 per barrel in May 2026, with intraday swings of more than 8 percentage points tied to US-Iran tensions in the Strait of Hormuz.

UCLA Anderson Bets on Real Estate and Sports Before Its Students Graduate in Conventional Business
May 8, 2026Leadership & Management

UCLA Anderson Bets on Real Estate and Sports Before Its Students Graduate in Conventional Business

There is a moment in the life cycle of a business school when expanding its academic offerings stops being a cosmetic gesture and becomes a statement of institutional positioning. UCLA Anderson School of Management crossed that threshold in April 2026, when it announced the launch of two new undergraduate specializations — called minors — in Real Estate and in Sports Leadership and Management. With this move, Anderson goes from two secondary specializations to four, deliberately broadening the perimeter of what it considers foundational management education.

Made By Us Studios Bets on a Creator Economy That No Longer Needs Middlemen
May 8, 2026Marketing & Sales

Made By Us Studios Bets on a Creator Economy That No Longer Needs Middlemen

Made By All — a digital management firm with access to a creator network boasting over 1.5 billion combined followers — announced the launch of Made By Us Studios, a production studio designed to operate within the creator economy with Hollywood-level infrastructure. It named Tanya Cohen, former partner at Range Media Partners and former WME agent — the youngest partner in the agency's history — as co-CEO. The move is not merely a corporate rebrand: it is a bold statement about how the next ten years of entertainment will be organized.

A 24-Year-Old Founder Who Doubles Her Valuation in Weeks and What That Reveals About Conviction Capital
May 7, 2026Startups

A 24-Year-Old Founder Who Doubles Her Valuation in Weeks and What That Reveals About Conviction Capital

Lachy Groom made a twenty-million-dollar decision in less time than it takes a board meeting to agree on the agenda. That, in itself, is not the most interesting part of the story. What's interesting is what that speed says about how capital is moving in India, what kind of structural bet lies behind it, and how much the whole system depends on the weight of a single person to function.

Before Signing a Loan for Your SME, There Are Four Questions Nobody Asks You
May 7, 2026SMEs

Before Signing a Loan for Your SME, There Are Four Questions Nobody Asks You

For nearly half of small businesses in the United States, cash flow is not a temporary challenge — it is a permanent operating condition. The Intuit QuickBooks Small Business Insights 2026 survey confirmed that figure hovers around 50%, and while the data comes from the North American market, the mechanics it describes apply with equal precision in the UK, Australia, Canada, or any market where an SME depends on credit to bridge the gap between what it produces and what it collects.

Why 2026 Will Mark the End of AI Pilots With No Return
May 7, 2026Business Transformation

Why 2026 Will Mark the End of AI Pilots With No Return

The image that best describes the state of artificial intelligence in businesses during 2025 is not one of a technology that failed. It is one of a technology that was used without real commitment. According to an MIT report published that year, 95% of generative AI pilots never reached production with measurable impact.

AngloGold Ashanti Generated $2.9 Billion in Free Cash Flow and Is Now Betting Everything on Nevada
May 7, 2026Finance

AngloGold Ashanti Generated $2.9 Billion in Free Cash Flow and Is Now Betting Everything on Nevada

Gold broke 53 price records during 2025. AngloGold Ashanti capitalized on every single one — and then went further. At its Annual General Meeting held on May 5, 2026, the company presented figures few miners have ever been able to show in their history: $2.9 billion in free cash flow, adjusted EBITDA of $6.3 billion, and dividends of $1.8 billion, equivalent to 62% of the cash generated.