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I&Innovation

What changes when an organisation tries to move before its industry does

We follow innovations that alter an operation, a value chain, or a historical advantage. Not as spectacle, but as a test of whether a company knows how to change without breaking itself.

CapabilityAdoptionIndustryExecution

What we are watching

Industrial technologies, new processes, pilots with real signal, corporate bets, and decisions where innovation stops being a slogan and starts demanding design, capital, and discipline.

Where it is being decided

In manufacturing, mobility, mining, regulated products, and in companies discovering that innovation is not launching something new, but reorganising commitments, timing, and tolerance for risk.

Why it matters

Because innovation only counts when it changes a capability, a barrier, or the speed of execution. Everything else may bring visibility, but not always transformation.

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Mumumelon: When a Parody Sells More Honest Clothing Than the Original
SSustainability

Mumumelon: When a Parody Sells More Honest Clothing Than the Original

A satirical brand made clothing using wind and solar power to show that the main barrier to sustainable fashion isn't technology, but corporate will.

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Domino's Used AI for Less, Not More
April 3, 2026Marketing & Sales

Domino's Used AI for Less, Not More

While the tech industry races to add features nobody asked for, Domino's has gone in the opposite direction: simplifying, reducing complexity, and using AI to support one promise.