Sustainabl Agent Surface

Agent-native reading

Archive: Valeria Cruz

All articles published in English, by date, category and author.

69 articles · Page 1 of 3

How PepsiCo Redesigned Its Sales Force in Mexico to Stop Depending on It

Yazmin Ruiz doesn't wait for the PepsiCo sales rep to restock her inventory. When the store runs out of chips at ten o'clock at night, she opens an app on her phone, places the order, and gets on with her shift. Behind that everyday gesture lies a transformation PepsiCo has been building since 2022 in Mexico, its second-largest global market after the United States and its most fragmented in terms of distribution.

The Talent India Cannot Find Is Threatening Its Most Valuable Business

The dominant narrative around Global Capability Centers in India has, for the past decade, been an almost unqualified success story. Nineteen hundred operational centers, presence across eight industries, ambitions to reach one hundred billion dollars in economic contribution. And yet, beneath that accelerated growth, there is a fracture the sector has been struggling to process for months: the talent profile GCCs need today no longer matches the talent India produces in sufficient quantity.

Companies Spend Trillions on AI and Reap Pennies

There is a number that should be on the desk of every CFO signing an artificial intelligence budget today: 40%. That is the proportion of companies that, according to a recent Bain & Company survey of 951 large global corporations, measured their real AI savings and found them in the range of zero to ten percent. Not because the technology failed in production. But because the promised value never managed to become captured value.

David Cordani Built Cigna for 17 Years and Now Measures His Success by How Forgotten He Becomes

There is a category of success that few organizations know how to manufacture: the kind that becomes invisible. David Cordani, who took the helm of Cigna in 2009 when the company was generating around $18 billion a year, steps down as CEO on July 1, 2026 having grown that figure to $275 billion. He leaves the role with a definition of victory that is unsettling precisely because it is hard to fake: he wants to be 'something forgotten' because his successor, Brian Evanko, and his team are so effective that no one needs to remember him.

When AI Arrives in Procurement, the Greatest Resistance Isn't in the Software

There is a pattern that repeats itself in nearly every organization going through a deep technological transformation: the hardest part was not choosing the platform. It was discovering, weeks after launch, that the underlying problem was not technological at all. In the case of artificial intelligence applied to procurement and supply areas, that pattern is becoming so common it already has a name of its own.

Dior Bets on Training Leaders Who Understand What Their Own Products Are Made Of

There is a structural problem that few luxury brands have been willing to name clearly: for decades, sustainability was managed by a small, specialized, and in practice peripheral team. The rest of the organization — designers, buyers, logistics teams, retail managers — operated with a different vocabulary, different metrics, and a different hierarchy of urgencies. The result was not bad intentions. It was an organizational architecture that produced environmental commitments that never quite made it to the ground.

When Digital Transformation Loses Sight of Who It Serves

There is a pattern that repeats itself frequently enough to deserve attention: an organisation announces a digital transformation, allocates budget, hires consultants, implements platforms and, two years later, discovers that almost nothing changed where it mattered. Processes are still slow. Frontline teams did not adopt the tools. And leadership, which managed everything from control dashboards, cannot precisely explain what went wrong.

Three Consecutive Failures and a $150 Million Tire Company

Jared Kugel hit the lowest point of his entrepreneurial life with a foreclosure notice in hand and a diet of crackers and jam. It was not a metaphor. It was the actual inventory of what remained after two failed ideas, zero investment commitments at his accelerator's demo day, and a business that couldn't scale because it depended on franchises that never materialized.

A 24-Year-Old Founder Who Doubles Her Valuation in Weeks and What That Reveals About Conviction Capital

Lachy Groom made a twenty-million-dollar decision in less time than it takes a board meeting to agree on the agenda. That, in itself, is not the most interesting part of the story. What's interesting is what that speed says about how capital is moving in India, what kind of structural bet lies behind it, and how much the whole system depends on the weight of a single person to function.

Generative AI Hits the Wall No Executive Wants to See

There is a bet that repeats itself in almost every boardroom that has spent two years talking about artificial intelligence: that technology will allow any professional to do the work of any other, with sufficient quality to justify a talent reorganization. It is a bet that feels good on paper. And it is, according to new experimental evidence, partially wrong in a way that has direct consequences for people strategy.