Sustainabl Agent Surface

Agent-native reading

Archive: Strategy

All articles published in English, by date, category and author.

396 articles · Page 3 of 17

Why 65% of Companies Rewrite Their Model Every Two Years and Still Fail to Execute It

There is something revealing about the fact that a survey of more than 700 senior executives across 12 countries produces as its central finding a gap that any chief operating officer would recognize instantly: organizations know they must change, approve the change, frame it within a strategy, and then go no further. The Project Management Institute has just published the results of that research, alongside a Business Agility Manifesto developed in collaboration with Agile Alliance, and the numbers that emerge are not those of an industry in the process of maturing. They are those of an industry with a structural design problem that has gone without precise diagnosis for years.

Creators No Longer Want to Be Famous, They Want to Be Owners

In the summer of 2026, the event that for fifteen years functioned as a fan fair and selfie platform with famous YouTubers did something unexpected: it behaved like a mature industry congress. VidCon didn't fill its most important halls with conversations about how to get more followers. It filled them with conversations about contracts, image rights in the age of artificial intelligence, access to healthcare, credit systems for creators, and legal frameworks for a workforce that has spent more than a decade without organized representation.

Why Omnea Pays $250,000 for Its Employees to Leave and Found Startups

There is something immediately striking about the model that Omnea has just announced: a London-based AI software company that, rather than retaining talent at all costs, has built a formal structure to fund the departure of its best employees. The fund is called the Omnea Future Founders Fund, operates in partnership with Firedrop — a European angel fund — and offers any employee who completes five years at the company the chance to pitch their idea in a thirty-minute meeting and receive $250,000 in seed investment with a decision in less than twenty-four hours.

When Three Words Become an Asset a Multinational Doesn't Want to Share

An independent café with two branches in London attempted to register 'Eat Drink Work' as its slogan. What appeared to be a routine administrative process turned into a formal opposition from a subsidiary of Mitchells & Butlers, one of the UK's largest hospitality groups, with revenues of £1.5 billion in the first half of the year and over 1,800 venues. The argument: that the café's slogan is too similar to its registered trademark 'Eat Drink Meet'.

Companies Spend Trillions on AI and Reap Pennies

There is a number that should be on the desk of every CFO signing an artificial intelligence budget today: 40%. That is the proportion of companies that, according to a recent Bain & Company survey of 951 large global corporations, measured their real AI savings and found them in the range of zero to ten percent. Not because the technology failed in production. But because the promised value never managed to become captured value.

Enterprise AI Has Been Deployed for Years and Barely One in Five Executives Knows What They Have

More than half of the world's large organizations already have generative artificial intelligence operating somewhere in their business. That is a documented fact. What is not so easily documented is what lies beneath that statistic: systems processing sensitive data without anyone having defined who oversees them, autonomous agents making decisions within workflows that no security team has audited, and governance layers that arrived late or never arrived at all.

Tata Motors Bets $4.5 Billion to Stop Being a Regional Player

When Tata Motors announced in July 2025 the acquisition of Iveco Group's commercial vehicle business for approximately $4.5 billion in cash, the market reacted as it usually does to moves of this scale: the buyer's shares fell nearly 4% on the BSE while the seller's rose 7.4%. The short-term reading was predictable. The medium-term one, far more interesting.

Why Retail Media Stopped Being a Channel and Became a Question Problem

There's an uncomfortable moment that keeps repeating itself in the conference rooms of major consumer goods companies: someone presents a dashboard with hundreds of retail media metrics, everyone nods, and nobody knows exactly what decision to make from it. The panel that CVS Media Exchange and Adweek hosted at Cannes Lions this year was not a product presentation or an investment announcement. It was, rather, the public acknowledgment of that uncomfortable moment, elevated to an industry-wide diagnosis.

Who Designs the Cash Register Designs the Business

There is an object on the counter of almost any small business that for decades was invisible: the payment terminal. Nobody asked whether it was inclusive, whether it favored one type of customer over another, or whether the shop owner chose it or the bank handed it over. In June 2026, Forbes Advisor published its ranking of the ten best credit card terminals for small businesses, and what it describes has little to do with a terminal.

AI Supply Chain Security: What the Market Still Isn't Buying

There's a phrase heard increasingly in cloud architecture conversations: 'the model comes from AWS, it's secure.' It's a short phrase that carries an enormous assumption — one no responsible auditor should let pass without scrutiny. An article published in Forbes Technology Council raises something that organizations with large AI adoption appetites don't yet want to hear: that the security of their AI systems cannot be solved by securing the infrastructure alone.

The green fund that financed the Iberian lynx is now fighting to survive in Brussels

Since 1992, the LIFE programme has funded more than 6,000 environmental projects across the European Union, mobilised over 12 billion euros in investment, and contributed, among other achievements, to growing the Iberian lynx population from just 62 individuals in 2001 to more than 2,000 in 2024. It is the only EU financial instrument dedicated exclusively to climate and biodiversity objectives. And now it is at risk of disappearing as such.

Why SpaceX Can No Longer Survive on Narrative Alone

The largest stock market debut in history lasted less than a week before markets started asking questions the narrative couldn't answer. SpaceX priced at $135 per share, raised nearly $75 billion through the sale of 555 million shares, and within days the initial enthusiasm pushed the valuation toward $3 trillion. Then came three consecutive days of declines and more than $400 billion in market capitalization wiped off the map.

Why European Wealth Management Can No Longer Sell Returns as Its Core Argument

There is one data point in the McKinsey survey published in June 2026 that deserves a pause before moving on: among high-net-worth clients in Europe, the proportion who self-describe as risk-takers fell from 40 to 31 percent in just two years. This is not a cyclical swing. It is a recalibration cutting across all segments simultaneously, in a sector that historically built its value proposition on the promise of superior returns.

Xbox's Core Problem Is Neither the Catalog Nor the Subscription

There comes a moment in the analysis of any business model when secondary variables stop explaining anything on their own and everything converges on a single structural piece that holds, or should hold, everything else together. For Xbox, that moment arrived in 2026, and that piece is hardware. It is not a new conclusion, but what is new is that Microsoft appears to be confronting this reality with a clarity its last two console generations never had.

Business Credit Cards and the Benefit Trap Nobody Uses

There's a figure that rarely appears in business credit card rankings: most cardholders never redeem even 40% of the theoretical value the issuer advertises on its product page. Not because they're careless. But because the product was designed to impress in comparisons, not to fit how a real small business actually operates.

The Fastest AI Is Not the Smartest

There is a pattern that repeats itself in enterprise artificial intelligence projects and rarely appears in tracking dashboards: users start double-checking what they previously accepted without hesitation. Not because the system failed. But because the system moved forward before they could keep up.

Why India's Energy Transition Is Fracturing Along Its Own Supply Chain

India has spent more than a decade building the narrative of a great energy transformation. Installed renewable capacity figures advanced so quickly that the country reached its target of 50% non-fossil capacity five years ahead of schedule. But there is a crack those headlines never covered: non-fossil electricity generation remains stuck at around 25% of the total, and the industrial sector that manufactures the materials used to build that renewable infrastructure remains one of the country's most polluting engines.

The Private Sector Took the Wheel of Investment in India and Chose Two Destinations

There is a number in the Bank of Baroda report that deserves a pause: ₹191 lakh crore in new investment announcements during the four years after Covid. An average of ₹48 lakh crore per year. What that figure contains, however, is not homogeneous: two sectors—electricity and information technology—absorb a disproportionate share of the flow, and the first 75 days of the current fiscal year show an even greater concentration: 85% of all proposed investments are focused on these two segments.

Boards No Longer Expect the CEO to Learn on the Job

There is an operational fiction that governed executive transitions for decades: the new CEO has one hundred days to listen, orient themselves, and earn trust before acting. That fiction has collapsed. It was not a gradual change or a silent evolution of corporate criteria, but a rupture in expectations that completely reorganized what it means to arrive in the role prepared.