The Race for AI Has Shifted from Software to Electricity and Concrete
Projected spending of $660 billion to $690 billion in 2026 isn't just technological extravagance; it signals a redesign of cloud power driven by energy and physical capacity.
Archive: Clara Montes
All articles published in English, by date, category and author.
78 articles · Page 4 of 4
The Future of Marketing: From Disruption to Relationships
Traditional marketing is transforming into a business operating system, where AI plays a crucial role. This discussion explores how SMEs can adapt to these changes and what strategies they should adopt to survive and thrive.
When the Customer Demands Master Keys: The Clash Between AI Security and Federal Procurement
Trump's order to halt Anthropic's AI use signifies a power struggle over technology control over technical negotiations.
Saucony Invests in Long-Form Storytelling to Promote a Simple Idea: Run at Your Own Pace, Together
A four-minute ad may seem extravagant in the attention economy, but Saucony uses it as a leverage to broaden its market: from performance obsession to everyday belonging.
Nuclear a Mile Underground: When True Innovation Is Selling Certainty, Not Electrons
Deep Fission and Urenco are revolutionizing nuclear energy, promising operational certainty through innovative design and reduced costs.
Salesforce and Evidence-Based Marketing: When AI Matters Only If Charged per Work Unit
Salesforce exceeded expectations last quarter, yet the market reacted negatively to its guidance, signaling a shift toward measurable AI productivity.