The Secret Lab That Turned ServiceNow Into an Enterprise AI Powerhouse
While most tech companies launch AI tools directly to the market, ServiceNow made its organization the toughest customer. What they discovered redefined their offerings.
Archive: Clara Montes
All articles published in English, by date, category and author.
78 articles · Page 3 of 4
The $1.8 Trillion Private Credit at Risk Due to Iran
The geopolitical conflict in Iran has revealed vulnerabilities in the $1.8 trillion private credit market, altering risk calculations for years ahead.
Robots That Triple Revenue: What Korean Hotels Understood First
Kakao Mobility deployed robots not to cut labor costs, but to increase sales. This difference explains how a hotel in Seoul tripled its room service revenue.
Uber Sold an Escape, Not a Ride
Uber's recent campaign cleverly provides cultural permission for a common behavior: leaving a party without saying goodbye, highlighting a consumer insight.
Rivian's Founder Bets Industrial AI is Worth More than Dancing Robots
While the industry races to build the most photogenic humanoid robot, Rivian's CEO has raised $500 million betting on the opposite: serious money is in the factory, not on stage.
Why Airlines Can't Protect Themselves
U.S. airlines are passing on a 72% fuel increase directly to ticket prices almost overnight, revealing a deeper financial architecture problem.
The Satellite That Replaced Fiber Optics and Its Cost to Rural SMEs
The U.S. has redirected $10 billion to Starlink, moving away from fiber optics. Before celebrating savings, it's worth examining what rural SMEs actually contracted.
BYD Charges an Electric Car in 12 Minutes and Rewrites the Fear Economy
BYD's new battery and charging network mark a shift in the EV industry, focusing on charging speed rather than just range.
The Joint and the Marketing that Turns Wellness into Habit
The Joint Corp. returned to profitability even as comparable sales declined, signaling a shift towards national marketing and a leaner franchise model.
The War with Iran Reopens a Silent Risk for European SMEs
The surge in gas and oil prices in Europe is reshaping customer expectations and creating challenges for SMEs. Competitive advantage in 2026 lies in pricing strategies and cash management.
Donut Lab and the Impossibly Credible Battery Bet
Donut Lab has claimed a ready-for-production all-solid-state battery that tackles key electric vehicle issues, but how credible is it?
Pentagon Makes AI Security a Contractual Clause
The Pentagon's order to withdraw Claude from sensitive systems signals a shift in how SMEs engage with AI in defense, where control and compliance take precedence.
Oracle's Gamble Turns Balance Sheet into Product
Oracle is seeing revenue growth, but its bottleneck is financial, driven by cloud and AI demands pushing capital to the forefront alongside software.
Agilent Acquires Biocare to Address Pathology Bottlenecks
Agilent will pay $950 million for Biocare Medical to enhance its position in oncological diagnostics, focusing on efficiency rather than technology.
The End of Adore Me's Subscription Reveals Economic Limits of Automatic Payments in Intimate Apparel
Victoria’s Secret acquired Adore Me for $400 million to boost its digital capabilities. Three years later, it shuts down the subscription model, converting it to a loyalty program—a sign that recurring revenue doesn't offset high return rates in intimate wear.
The Pentagon Hits Anthropic's 'Red Lines' and Discovers an Uncomfortable Truth: In AI, Dependency Isn't Negotiable with Ultimatums
When a client tries to turn safeguards into optional clauses, the provider stops selling software and starts selling risk. The Pentagon-Anthropic episode reveals why frontier AI now operates as critical infrastructure.
When the Cloud Faces Physical Impact: The New Trust Contract Demanded of Big Tech
Drone attacks that damaged AWS data centers in the UAE and Bahrain turn an uncomfortable idea into an operational reality: cloud continuity now depends on physical infrastructure.
When AI Becomes a ‘Supply Chain Risk’: The Clash Between Military Control and Product Guardrails
The Pentagon labeled Anthropic as a 'supply chain risk,' signaling a shift in public AI procurement negotiations.
The Return Problem Is Not Logistical: It's a Trust Gap Costing £20 Billion
The fashion industry in the UK faces a staggering £20 billion cost due to returns. TechTags promises a new way to reduce friction and losses at the point of distrust.
Cybersecurity: From Insurance to Operational Cost in an Armed Internet
Cloudflare's 2026 report reveals a drastic shift in the realm of digital threats, underlining that cyberattacks are no longer isolated events but an ongoing industrial flow. With 94% of login attempts stemming from bots, security is now a fundamental aspect of business design.
Mobile Advertising Has Transformed from a Channel to Surveillance Infrastructure: The Hidden Costs for Marketing
When a federal agency can purchase location data derived from the advertising ecosystem, marketing shifts from performance to operational risk.
Claude Reaches No. 1 for an Uncomfortable Reason: People Are 'Buying' a Stance, Not a Chatbot
Claude's rise to No. 1 in the U.S. App Store is driven by trust, highlighting how users opt for ethical considerations over features as the industry evolves.
The End of 'More Networks' in Commerce Media: Winning Through Reduced Friction and Data-Driven Decisions
Commerce media no longer rewards those who launch more ad inventory; it favors those who effectively orchestrate data, measurement, and execution.
Robotics and Its Impact on Business Structure
The robotics debate reveals how automation redefines business organization and value distribution. As robots integrate with AI, challenges in trust, ownership, and customer experience arise.