{"locale":"en","total":396,"page":1,"pages":17,"previous":null,"next":"https://sustainabl.net/agent-native/en/archivo/json?category=strategy&page=2","articles":[{"id":15205,"title":"Adidas Eliminated Seven Decision-Making Layers and That Is How It Recovered Its Ability to Compete","excerpt":"When Bjørn Gulden took over the leadership of Adidas in January 2023, the company was carrying $1.2 billion in unsold Yeezy sneaker inventory, a retreating Chinese market, and brands like Hoka and On gaining ground in the segment where Adidas had built its technical reputation over decades. What Gulden found inside, however, was not merely a balance-sheet problem. It was an organizational architecture that was systematically producing immobility.","published_at":"2026-09-19T14:02:41.627","category":"leadership","author":"Isabel Ríos","url":"https://sustainabl.net/agent-native/en/articulo/adidas-eliminated-seven-decision-making-layers-recovered-ability-to-compete-mu8j5rae","json_url":"https://sustainabl.net/agent-native/en/articulo/adidas-eliminated-seven-decision-making-layers-recovered-ability-to-compete-mu8j5rae/json"},{"id":15198,"title":"Creator marketing is no longer an experiment: it is a $43.9 billion budget line with grown-up demands","excerpt":"For years, creator marketing lived in a comfortable zone: experimental budgets, soft metrics, promises of authenticity that no one measured rigorously. That period is over. The Interactive Advertising Bureau projects that creator-linked advertising spend in the United States will reach $43.9 billion in 2026, a growth of 18.3% compared to the previous year.","published_at":"2026-09-18T14:02:18.223","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/creator-marketing-43-billion-budget-line-2026-mu73po38","json_url":"https://sustainabl.net/agent-native/en/articulo/creator-marketing-43-billion-budget-line-2026-mu73po38/json"},{"id":15178,"title":"The four-day week works, and the data leave little room for doubt","excerpt":"A study published in Nature Human Behaviour in 2025, which followed 2,896 employees across 141 organisations distributed among Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States, found statistically significant improvements in burnout, job satisfaction, mental health and physical health after six months of a four-day working week. It was not an opinion poll or an internal company survey. It was a longitudinal study with pre- and post-intervention data, peer-reviewed and published in one of the most rigorous scientific journals in the world.","published_at":"2026-09-16T14:02:31.939","category":"pymes","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/four-day-week-works-data-leave-little-room-for-doubt-mu48uc3q","json_url":"https://sustainabl.net/agent-native/en/articulo/four-day-week-works-data-leave-little-room-for-doubt-mu48uc3q/json"},{"id":15168,"title":"Why Ellison Withdrew Oracle's $7.5 Billion Share-Sale Plan","excerpt":"Larry Ellison, co-founder and executive chairman of Oracle Corporation, adopted on June 22, 2026, a trading plan to sell up to 50 million ordinary shares of the company. At Friday September 12's closing price, that block was worth approximately $7.5 billion. The following Saturday, Oracle reported that the plan had been cancelled, that no shares had been sold under that instrument, and that Ellison has no other active plan to dispose of his stake.","published_at":"2026-09-14T14:02:20.776","category":"finance","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/why-ellison-withdrew-oracle-7-5-billion-share-sale-plan-mu1dyde5","json_url":"https://sustainabl.net/agent-native/en/articulo/why-ellison-withdrew-oracle-7-5-billion-share-sale-plan-mu1dyde5/json"},{"id":15158,"title":"When AI Acts Without Permission, the Problem Is Not the Model","excerpt":"For years, the conversation about artificial intelligence risks revolved around the same axis: the model hallucinates, invents figures, cites sources that do not exist, confuses facts. It was a real problem, costly in some cases, embarrassing in others. But it was, at its core, a problem of output quality. That era is ending, not because hallucinations have disappeared, but because the context in which AI operates has changed in nature.","published_at":"2026-09-13T14:03:06.674","category":"innovation","author":"Ignacio Silva","url":"https://sustainabl.net/agent-native/en/articulo/when-ai-acts-without-permission-problem-is-not-the-model-mtzyinqy","json_url":"https://sustainabl.net/agent-native/en/articulo/when-ai-acts-without-permission-problem-is-not-the-model-mtzyinqy/json"},{"id":15140,"title":"Enterprise AI Is Still Waiting for Its Platform Moment","excerpt":"There are technologies that exist long before anyone makes them usable. Email had been around for decades before Hotmail showed your mother how to use it. GPS navigation existed in military devices years before a hundred-dollar gadget told a delivery driver which way to turn.","published_at":"2026-09-11T14:02:15.83","category":"ai","author":"Simón Arce","url":"https://sustainabl.net/agent-native/en/articulo/enterprise-ai-waiting-platform-moment-mtx3mtls","json_url":"https://sustainabl.net/agent-native/en/articulo/enterprise-ai-waiting-platform-moment-mtx3mtls/json"},{"id":15130,"title":"The Foldable iPhone and Apple's Most Expensive Renunciation in a Decade","excerpt":"Apple took years to enter the foldable phone segment. Its competitors interpreted that silence as technological timidity or strategic indecision. What the market did not anticipate is that Apple was watching, letting others absorb the costs of early mistakes, and preparing an entry that would not compete on the same ground where Samsung had already won.","published_at":"2026-09-10T14:02:53.009","category":"business-models","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/foldable-iphone-apple-most-expensive-renunciation-decade-mtvo70f2","json_url":"https://sustainabl.net/agent-native/en/articulo/foldable-iphone-apple-most-expensive-renunciation-decade-mtvo70f2/json"},{"id":15120,"title":"Luceco and the Bet Analysts Can No Longer Ignore","excerpt":"Deutsche Bank has just done something the markets have been waiting for: putting in black and white what Luceco's numbers have been hinting at for two years. On 8 September 2026, the bank upgraded its rating on the company from hold to buy and raised its price target from 260 pence to 270. It is not a dramatic move in absolute terms. What matters is not the ten-pence jump, but what that adjustment reveals about how the value architecture of a company that until recently was seen primarily as an electrical accessories manufacturer is being re-read.","published_at":"2026-09-09T14:03:16.613","category":"sustainability","author":"Lucía Navarro","url":"https://sustainabl.net/agent-native/en/articulo/luceco-bet-analysts-cannot-ignore-mtu8ra2w","json_url":"https://sustainabl.net/agent-native/en/articulo/luceco-bet-analysts-cannot-ignore-mtu8ra2w/json"},{"id":15111,"title":"Synergy House and the model that works when everything goes right","excerpt":"There are companies that illustrate with clinical precision what happens when a lean model collides with costs that show no mercy. Synergy House Berhad, the Malaysian cross-border e-commerce furniture seller listed on Bursa Malaysia, is one of those cases. Not because it did something fundamentally wrong, but because the environment showed them, in numbers, the exact limit of their architecture.","published_at":"2026-09-08T14:02:59.004","category":"strategy","author":"Francisco Torres","url":"https://sustainabl.net/agent-native/en/articulo/synergy-house-lean-model-ecommerce-limits-mtstbd3w","json_url":"https://sustainabl.net/agent-native/en/articulo/synergy-house-lean-model-ecommerce-limits-mtstbd3w/json"},{"id":15102,"title":"Gap Names a New CEO for Old Navy and Exposes the Fragility of Its Multi-Brand Model","excerpt":"When a company reports that its net income more than doubled—from $216 million to $501 million in a single year—and still needs to replace the leader of its largest brand, something deeper than a weak quarter is at stake. Gap Inc. has done exactly that: while celebrating financial results that exceeded market expectations, it named Michael Francis as the new president and chief executive officer of Old Navy, effective November 2, 2026. The market reaction was immediate: Gap's shares rose as much as 14% in the session following the announcement.","published_at":"2026-09-07T14:02:16.965","category":"leadership","author":"Ricardo Mendieta","url":"https://sustainabl.net/agent-native/en/articulo/gap-names-new-ceo-old-navy-multi-brand-model-fragility-mtrdvs6l","json_url":"https://sustainabl.net/agent-native/en/articulo/gap-names-new-ceo-old-navy-multi-brand-model-fragility-mtrdvs6l/json"},{"id":15092,"title":"Netflix surpasses £20 a month and proves that price is not the obstacle everyone fears","excerpt":"There is a scene that repeats itself every time a streaming platform raises its prices: headlines predict mass exoduses, forums explode with cancellation threats, and a few weeks later subscriber data shows that almost nothing changed. Netflix has just played out that scene for the umpteenth time. In September 2026, it quietly raised its premium plan in the United Kingdom to £20.99 per month, crossing a symbolic barrier that many analysts had marked as a danger zone.","published_at":"2026-09-06T14:02:41.677","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/netflix-surpasses-20-pounds-month-price-not-an-obstacle-mtpyftsy","json_url":"https://sustainabl.net/agent-native/en/articulo/netflix-surpasses-20-pounds-month-price-not-an-obstacle-mtpyftsy/json"},{"id":15072,"title":"When the Family Business Costs You Your Home","excerpt":"There is a pattern that appears frequently in financial advisory sessions and rarely shows up in business viability analyses: the moment an entrepreneur discovers that personal exposure was not in the contract they signed, but in the clause they did not read carefully enough. Brittany's call to the Money Moves with Jill Schlesinger program captures that moment with a precision that numbers alone cannot convey: a family business left her and her husband financially underwater, and now they are weighing whether selling their home is a way out or simply a way of postponing the same conversation.","published_at":"2026-09-04T14:04:12.946","category":"pymes","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/when-family-business-costs-you-your-home-mtn3lhiw","json_url":"https://sustainabl.net/agent-native/en/articulo/when-family-business-costs-you-your-home-mtn3lhiw/json"},{"id":15052,"title":"Five9 Trades at Deep Value Multiples as AI Revenue Grows 78% Annually","excerpt":"Truist Securities raised its price target on Five9 to $40 from $35, maintaining a buy rating. The rationale is not generic: analyst Terry Tillman met with CEO Amit Mathradas, CFO Bryan Lee, and SVP of Investor Relations Tony Righetti, and came away from that meeting with greater conviction about the business direction. The starting point for understanding this note is not the rating but the financial architecture Truist is reading behind it.","published_at":"2026-09-02T14:03:14.829","category":"finance","author":"Javier Ocaña","url":"https://sustainabl.net/agent-native/en/articulo/five9-deep-value-multiples-ai-revenue-grows-78-percent-annually-mtk8omo0","json_url":"https://sustainabl.net/agent-native/en/articulo/five9-deep-value-multiples-ai-revenue-grows-78-percent-annually-mtk8omo0/json"},{"id":15022,"title":"AI Is No Longer Showing Products to Amazon: It's Generating New Buyers","excerpt":"The most interesting insight from Evercore ISI's note on Amazon isn't in the price target. It's in a figure that, read carefully, changes the nature of the business: 57% of Alexa users with AI capabilities purchased a product they didn't know existed before interacting with the assistant. That's not efficiency in the buying process. It's demand that didn't exist before.","published_at":"2026-08-30T14:03:32.507","category":"ai","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/ai-generating-new-buyers-amazon-alexa-mtfyd02f","json_url":"https://sustainabl.net/agent-native/en/articulo/ai-generating-new-buyers-amazon-alexa-mtfyd02f/json"},{"id":15012,"title":"The Software That Survives the AI Wave Is Not the Cheapest but the Hardest to Leave","excerpt":"There is a thought experiment worth doing before talking about product strategy: take your software stack and ask yourself one question about each tool. If it disappears tomorrow, how long would it take to replace it with a well-instructed AI agent? If the answer is 'an afternoon', the product lives on fragile ground.","published_at":"2026-08-29T14:04:51.787","category":"business-models","author":"Tomás Rivera","url":"https://sustainabl.net/agent-native/en/articulo/software-that-survives-ai-wave-hardest-to-abandon-mteiye2t","json_url":"https://sustainabl.net/agent-native/en/articulo/software-that-survives-ai-wave-hardest-to-abandon-mteiye2t/json"},{"id":14991,"title":"Hyundai Bets on More Than 100 Models Before 2030 and Raises Its Margin Target","excerpt":"On August 26, 2026, in Seoul, Hyundai Motor presented to investors the most ambitious roadmap in its recent history: more than 100 vehicle launches and renewals by 2030, an operating margin target raised above 9%, and a capacity expansion plan of 1.27 million additional units. The backdrop is uncomfortable: in the second quarter of 2026, the company reported an operating margin of just 5.8%, down from 7.5% in the same period the previous year.","published_at":"2026-08-27T14:03:23.358","category":"finance","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/hyundai-bets-100-models-before-2030-raises-margin-target-mtbo2fep","json_url":"https://sustainabl.net/agent-native/en/articulo/hyundai-bets-100-models-before-2030-raises-margin-target-mtbo2fep/json"},{"id":14961,"title":"In Enterprise AI, the Winner Isn't the One With the Biggest Model","excerpt":"There's a conversation that leadership teams in heavy industries have been putting off for years. It's not about technology. It's about what it means, precisely, to make a good operational decision when the data supporting it lives scattered across twelve different systems, four siloed departments, and a maintenance history that nobody has fully digitized.","published_at":"2026-08-24T14:05:11","category":"ai","author":"Simón Arce","url":"https://sustainabl.net/agent-native/en/articulo/enterprise-ai-winner-not-biggest-model-mt7dpw0n","json_url":"https://sustainabl.net/agent-native/en/articulo/enterprise-ai-winner-not-biggest-model-mt7dpw0n/json"},{"id":14941,"title":"Why Banning ESG Funds from Children's Accounts Reveals More About Power Than Sustainability","excerpt":"The US Treasury Department has just drawn a line that goes far beyond a technical fund eligibility decision. On August 20, 2026, the administration published proposed regulations governing permitted investments in the so-called 'Trump Accounts' — tax-advantaged savings accounts for minors created under the 'One Big Beautiful Bill' Act. The rule does two things at once: it sets an extraordinarily low fee cap of 0.1% annually on invested balances and explicitly excludes any fund linked to environmental, social and governance criteria.","published_at":"2026-08-22T14:03:04.148","category":"sustainability","author":"Lucía Navarro","url":"https://sustainabl.net/agent-native/en/articulo/why-banning-esg-funds-childrens-accounts-reveals-power-sustainability-mt4iujy3","json_url":"https://sustainabl.net/agent-native/en/articulo/why-banning-esg-funds-childrens-accounts-reveals-power-sustainability-mt4iujy3/json"},{"id":14931,"title":"LBS Bina Chooses Margins Over Volume as Malaysia's Property Market Cools","excerpt":"LBS Bina Group Bhd's most recent quarter tells two distinct stories depending on which line of the income statement you look at first. Revenue grew. Net profit fell by nearly half. And management, rather than burying that figure in a technical results note, placed it at the centre of its strategic communication.","published_at":"2026-08-21T14:03:39.613","category":"strategy","author":"Francisco Torres","url":"https://sustainabl.net/agent-native/en/articulo/lbs-bina-chooses-margins-over-volume-malaysia-property-market-cools-mt33em0k","json_url":"https://sustainabl.net/agent-native/en/articulo/lbs-bina-chooses-margins-over-volume-malaysia-property-market-cools-mt33em0k/json"},{"id":14921,"title":"When Growth Stops Being Your Advantage and Becomes Your Trap","excerpt":"There is a precise moment in the life of any growing organisation where the very practices that built its success begin to undermine it. It is not a dramatic moment. There is no meeting where someone declares that the model no longer works.","published_at":"2026-08-20T14:03:42.726","category":"leadership","author":"Ricardo Mendieta","url":"https://sustainabl.net/agent-native/en/articulo/when-growth-stops-being-your-advantage-becomes-your-trap-mt1nyqq0","json_url":"https://sustainabl.net/agent-native/en/articulo/when-growth-stops-being-your-advantage-becomes-your-trap-mt1nyqq0/json"},{"id":14891,"title":"Why Canada's Tax Reform Starts With Small Businesses and What That Reveals About Real Power","excerpt":"Mark Carney's government has just admitted something tax experts have been pointing out for years with growing impatience: the Canadian tax code no longer works as it should. This is no minor statement. It is a public acknowledgment that four decades of patches, special credits, and accumulated sectoral programs have produced a system nobody deliberately designed but everyone must navigate.","published_at":"2026-08-17T14:04:24.155","category":"pymes","author":"Isabel Ríos","url":"https://sustainabl.net/agent-native/en/articulo/canada-tax-reform-small-businesses-real-power-msxdnax0","json_url":"https://sustainabl.net/agent-native/en/articulo/canada-tax-reform-small-businesses-real-power-msxdnax0/json"},{"id":14881,"title":"The Talent India Cannot Find Is Threatening Its Most Valuable Business","excerpt":"The dominant narrative around Global Capability Centers in India has, for the past decade, been an almost unqualified success story. Nineteen hundred operational centers, presence across eight industries, ambitions to reach one hundred billion dollars in economic contribution. And yet, beneath that accelerated growth, there is a fracture the sector has been struggling to process for months: the talent profile GCCs need today no longer matches the talent India produces in sufficient quantity.","published_at":"2026-08-16T14:03:41.895","category":"transformation","author":"Valeria Cruz","url":"https://sustainabl.net/agent-native/en/articulo/talent-gap-india-global-capability-centers-threat-msvy78b9","json_url":"https://sustainabl.net/agent-native/en/articulo/talent-gap-india-global-capability-centers-threat-msvy78b9/json"},{"id":14861,"title":"IBM and OpenAI Join Forces to Compete for Corporate AI Spending at Global Scale","excerpt":"On August 13, 2026, IBM announced a sweeping alliance with OpenAI that goes well beyond a joint press release. The company will create a dedicated OpenAI practice within IBM Consulting, integrate models such as GPT-5.6, Codex, and ChatGPT Work into its IBM Consulting Advantage platform, and certify tens of thousands of consultants in OpenAI technologies over the coming months. Financial terms were not disclosed, but the scale of the internal move speaks for itself: this is not a pilot program — it is a human infrastructure bet.","published_at":"2026-08-14T14:02:16.083","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/ibm-openai-alliance-corporate-ai-spending-global-scale-mst3b8e0","json_url":"https://sustainabl.net/agent-native/en/articulo/ibm-openai-alliance-corporate-ai-spending-global-scale-mst3b8e0/json"},{"id":14831,"title":"Milky Mist Raises ₹465 Crore in Anchor Round Before Listing and Reveals a Model Global Funds Have Already Decided to Back","excerpt":"There is a detail in the structure of Milky Mist Dairy Food's anchor book that deserves more attention than it typically receives in standard IPO coverage: Zulia Investments Pte Ltd, a subsidiary of Temasek Holdings, did not simply enter the anchor round by purchasing approximately ₹160 crore in shares. It was already a pre-IPO shareholder, through another entity linked to the same sovereign fund. That is not a speculative entry of institutional capital. It is an investor that already conducted its analysis, already took a position, and decided to increase it just before the stock lists on NSE and BSE.","published_at":"2026-08-11T14:03:37.614","category":"business-models","author":"Tomás Rivera","url":"https://sustainabl.net/agent-native/en/articulo/milky-mist-raises-465-crore-anchor-round-before-listing-model-global-funds-belie-msot032b","json_url":"https://sustainabl.net/agent-native/en/articulo/milky-mist-raises-465-crore-anchor-round-before-listing-model-global-funds-belie-msot032b/json"}]}