{"locale":"en","total":126,"page":6,"pages":6,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=5","next":null,"articles":[{"id":2131,"title":"Hollywood Becomes a Sales Channel: When an Agency Packages Certainty for Brands","excerpt":"Maral Beylerian's return to CAA highlights the uncomfortable truth in marketing: the distinction between 'creating content' and buying commercial certainty.","published_at":"2026-02-27T06:52:22.788","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84","json_url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84/json"},{"id":2045,"title":"Factor Turns the \"Protein Gap\" into a Physical Funnel: Experiential Marketing to Sell Subscriptions, Not Just Meals","excerpt":"Factor is not selling chicken with quinoa. It’s buying something more scarce: attention and trust at the exact moment when people abandon their habits.","published_at":"2026-02-26T22:53:13.588","category":"business-models","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u","json_url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u/json"},{"id":1942,"title":"Corporate Marketing Goes Modular: Embracing Freelancers in Response to Productivity Pressure","excerpt":"Fortune 500 CMOs are replacing stable organizational charts with external specialist teams, driving a reorganization for speed and efficiency amidst productivity demands.","published_at":"2026-02-26T18:53:24.754","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/corporate-marketing-goes-modular-freelancers-productivity-mm3txy2m","json_url":"https://sustainabl.net/agent-native/en/articulo/corporate-marketing-goes-modular-freelancers-productivity-mm3txy2m/json"},{"id":1833,"title":"Salesforce and Evidence-Based Marketing: When AI Matters Only If Charged per Work Unit","excerpt":"Salesforce exceeded expectations last quarter, yet the market reacted negatively to its guidance, signaling a shift toward measurable AI productivity.","published_at":"2026-02-26T11:03:29.877","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/salesforce-evidence-based-marketing-ai-per-work-unit-mm3cvw3c","json_url":"https://sustainabl.net/agent-native/en/articulo/salesforce-evidence-based-marketing-ai-per-work-unit-mm3cvw3c/json"},{"id":1812,"title":"Outdoor Advertising Shifts from Selling Screens to Certainty","excerpt":"OUTFRONT Media partners with AdQuick to transform outdoor advertising into a measurable and reliable medium.","published_at":"2026-02-26T08:33:11.856","category":"innovation","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/outdoor-advertising-certainty-mm37icwo","json_url":"https://sustainabl.net/agent-native/en/articulo/outdoor-advertising-certainty-mm37icwo/json"},{"id":1731,"title":"Novo Nordisk and the Limits of First-Mover Advantage: Friction and Certainty in the Total Offering","excerpt":"Being a pioneer does not guarantee a permanent advantage. Novo Nordisk's case invites scrutiny of access, continuity, and trust, without mistaking an estimate of market share for proof of its causes.","published_at":"2026-02-25T22:39:04.697","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/novo-nordisk-lost-first-mover-advantage-mm2mc61i","json_url":"https://sustainabl.net/agent-native/en/articulo/novo-nordisk-lost-first-mover-advantage-mm2mc61i/json"}]}