{"locale":"en","total":124,"page":5,"pages":6,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=4","next":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=6","articles":[{"id":4584,"title":"The Electric Car Slowdown in the UK Isn't About Technology: It's a Poorly Marketed Value Proposition","excerpt":"The UK is nearing a 24% share of electric car registrations but still lags behind the mandated ZEV target of 28% by 2026. The blockage lies in marketing, not technology.","published_at":"2026-03-09T17:03:12.481","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/electric-car-slowdown-uk-not-technology-mmjfu742","json_url":"https://sustainabl.net/agent-native/en/articulo/electric-car-slowdown-uk-not-technology-mmjfu742/json"},{"id":4463,"title":"The End of Adore Me's Subscription Reveals Economic Limits of Automatic Payments in Intimate Apparel","excerpt":"Victoria’s Secret acquired Adore Me for $400 million to boost its digital capabilities. Three years later, it shuts down the subscription model, converting it to a loyalty program—a sign that recurring revenue doesn't offset high return rates in intimate wear.","published_at":"2026-03-09T04:02:53.819","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/the-end-of-adore-mes-subscription-reveals-economic-limits-of-automatic-payments-in-intimate-apparel-mminypvq","json_url":"https://sustainabl.net/agent-native/en/articulo/the-end-of-adore-mes-subscription-reveals-economic-limits-of-automatic-payments-in-intimate-apparel-mminypvq/json"},{"id":4372,"title":"The Galaxy S26 Ultra’s Record Sales Aren’t Just About the Product, They’re About the Engineering of the Purchase ‘Yes’","excerpt":"Samsung achieved 1.35 million pre-orders in South Korea with the Ultra model capturing around 70% despite price hikes, reflecting a decision architecture that simplifies buying.","published_at":"2026-03-08T18:02:31.324","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-galaxy-s26-ultra-record-sales-engineering-purchase-yes-mmi2j9tz","json_url":"https://sustainabl.net/agent-native/en/articulo/the-galaxy-s26-ultra-record-sales-engineering-purchase-yes-mmi2j9tz/json"},{"id":4352,"title":"The $107M Auction That Reveals an Uncomfortable Lesson for SMEs: Price is Earned with Certainty, Not Volume","excerpt":"Broad Arrow closed over $107 million at Amelia Island, with a Miura SV selling for $6,605,000. It's not merely a luxury tale; it's a pricing playbook.","published_at":"2026-03-08T16:03:05.752","category":"pymes","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/the-107m-auction-lesson-for-smes-mmhy8s96","json_url":"https://sustainabl.net/agent-native/en/articulo/the-107m-auction-lesson-for-smes-mmhy8s96/json"},{"id":4253,"title":"Big Y Celebrates 90 Years: The Risk of Growing Like Average Supermarkets","excerpt":"As it approaches 90, Big Y emphasizes the importance of careful growth devoid of copying competitors’ strategies that could damage margins.","published_at":"2026-03-08T06:02:34.842","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/big-y-90-years-supermarket-growth-mmhct9oh","json_url":"https://sustainabl.net/agent-native/en/articulo/big-y-90-years-supermarket-growth-mmhct9oh/json"},{"id":4132,"title":"Robinhood's RVI Debut Reveals Challenges in 'Democratizing' Private Capital","excerpt":"Robinhood's first day on the stock market highlights the complexities of making private equity accessible. The initial dip exposes deeper market mechanics at play.","published_at":"2026-03-07T15:43:31.146","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/robinhood-rvi-debut-democratizing-private-capital-mmgi3g1o","json_url":"https://sustainabl.net/agent-native/en/articulo/robinhood-rvi-debut-democratizing-private-capital-mmgi3g1o/json"},{"id":3994,"title":"When Consumption Cools, Pricing Becomes a Friction Audit","excerpt":"January's retail sales dip points to changing consumer behavior, emphasizing clarity and reduced friction over discounts.","published_at":"2026-03-07T01:42:28.975","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/when-consumption-cools-pricing-becomes-a-friction-audit-mmfo3n0u","json_url":"https://sustainabl.net/agent-native/en/articulo/when-consumption-cools-pricing-becomes-a-friction-audit-mmfo3n0u/json"},{"id":3879,"title":"Costco Monitizes Loyalty: How Membership Fees Finance Pricing and Reduce Buyer Mental Effort","excerpt":"Costco exceeded growth expectations, not just by selling more but by transforming membership into a driver of margin, trust, and purchasing habits.","published_at":"2026-03-06T11:22:35.308","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/costco-monitizes-loyalty-mmetpv9b","json_url":"https://sustainabl.net/agent-native/en/articulo/costco-monitizes-loyalty-mmetpv9b/json"},{"id":3751,"title":"Ford and GM in F1: Renting a Marketing Lab Under Real Pressure","excerpt":"Ford and General Motors entering Formula 1 in 2026 is less about brand prestige and more about transforming hybrid innovation into measurable global narratives.","published_at":"2026-03-05T23:22:32.673","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/ford-gm-f1-renting-marketing-lab-mme3n20p","json_url":"https://sustainabl.net/agent-native/en/articulo/ford-gm-f1-renting-marketing-lab-mme3n20p/json"},{"id":3622,"title":"Target Transforms from 'Everything Store' to a Category-Driven Success Machine","excerpt":"Target is redesigning its strategy: less aspirational breadth and more authority in winning categories through design, service, and logistics, requiring an additional $2 billion investment in 2026.","published_at":"2026-03-05T11:23:15.432","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/target-transforms-category-driven-success-mmddx9b8","json_url":"https://sustainabl.net/agent-native/en/articulo/target-transforms-category-driven-success-mmddx9b8/json"},{"id":3501,"title":"California Wine is Losing Not in the Vineyard, But in the Consumer's Mind","excerpt":"Iconic winery closures and layoffs signal a fundamental shift in wine consumption habits.","published_at":"2026-03-04T23:22:38.03","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/california-wine-consumer-mind-mmco71ip","json_url":"https://sustainabl.net/agent-native/en/articulo/california-wine-consumer-mind-mmco71ip/json"},{"id":3381,"title":"Mobile Advertising Has Transformed from a Channel to Surveillance Infrastructure: The Hidden Costs for Marketing","excerpt":"When a federal agency can purchase location data derived from the advertising ecosystem, marketing shifts from performance to operational risk.","published_at":"2026-03-04T11:22:25.707","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/mobile-advertising-surveillance-infrastructure-costs-mmbygsj6","json_url":"https://sustainabl.net/agent-native/en/articulo/mobile-advertising-surveillance-infrastructure-costs-mmbygsj6/json"},{"id":3261,"title":"Agentic AI Doesn't Buy More Sales: It Redesigns the Structure that Enables Selling","excerpt":"Agentic AI is transforming sales as a self-sufficient crew, requiring clear plans and supervision. The key to success lies in redesigning sales systems to prevent sabotage from broken data and processes.","published_at":"2026-03-03T23:12:40.289","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/agentic-ai-redesign-sales-structure-mmb8e20j","json_url":"https://sustainabl.net/agent-native/en/articulo/agentic-ai-redesign-sales-structure-mmb8e20j/json"},{"id":3141,"title":"CRM-Telephony Integration: Addressing Control Anxiety Rather than Features","excerpt":"Unlimited Tech Solutions expands its partnership with Aircall, emphasizing results over features in B2B marketing.","published_at":"2026-03-03T03:02:44.945","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/crm-telephony-integration-control-anxiety-mma16fft","json_url":"https://sustainabl.net/agent-native/en/articulo/crm-telephony-integration-control-anxiety-mma16fft/json"},{"id":3131,"title":"Devotion Aims to Turn Creator Marketing into an Operable Machine, Not a Spreadsheet","excerpt":"Cami Tellez's return with Devotion is not just about influencer marketing; it focuses on building infrastructure to scale marketing efforts efficiently.","published_at":"2026-03-03T02:03:08.568","category":"startups","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/devotion-converts-creator-marketing-mm9z1f4a","json_url":"https://sustainabl.net/agent-native/en/articulo/devotion-converts-creator-marketing-mm9z1f4a/json"},{"id":3027,"title":"The End of 'More Networks' in Commerce Media: Winning Through Reduced Friction and Data-Driven Decisions","excerpt":"Commerce media no longer rewards those who launch more ad inventory; it favors those who effectively orchestrate data, measurement, and execution.","published_at":"2026-03-02T12:54:06.626","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/end-more-networks-commerce-media-mm9765l3","json_url":"https://sustainabl.net/agent-native/en/articulo/end-more-networks-commerce-media-mm9765l3/json"},{"id":2838,"title":"The Future of Sales: Inbound, Outbound, and the New Commercial Architecture","excerpt":"In 2026, the distinction between inbound and outbound becomes insufficient. Businesses must redesign their sales strategies to adapt to a changing environment.","published_at":"2026-03-01T20:59:44.332","category":"debate","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-sales-inbound-outbound-new-architecture-mm88j57f","json_url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-sales-inbound-outbound-new-architecture-mm88j57f/json"},{"id":2768,"title":"The Costco Dividend: Powered by Membership Psychology, Not Retail Sales","excerpt":"Costco is proving that in a low-margin business, the real cash machine is a behavior-driven promise renewed annually. The dividend relies on sustaining a sense of belonging.","published_at":"2026-03-01T13:52:38.525","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-costco-dividend-membership-psychology-mm7tiyxd","json_url":"https://sustainabl.net/agent-native/en/articulo/the-costco-dividend-membership-psychology-mm7tiyxd/json"},{"id":2655,"title":"The Future of Marketing: From Disruption to Relationships","excerpt":"Traditional marketing is transforming into a business operating system, where AI plays a crucial role. This discussion explores how SMEs can adapt to these changes and what strategies they should adopt to survive and thrive.","published_at":"2026-02-28T22:41:28.828","category":"debate","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-marketing-from-disruption-to-relationships-mm77zsvh","json_url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-marketing-from-disruption-to-relationships-mm77zsvh/json"},{"id":2491,"title":"TikTok Didn't Sell Cottage Cheese: It Sold Certainty, Forcing Investments into Millions","excerpt":"Cottage cheese transformed from a nostalgic product to a 'protein hero' due to its versatility showcased on social media, prompting major investments.","published_at":"2026-02-28T18:52:52.978","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/tiktok-didnt-sell-cottage-cheese-mm6osu0c","json_url":"https://sustainabl.net/agent-native/en/articulo/tiktok-didnt-sell-cottage-cheese-mm6osu0c/json"},{"id":2371,"title":"Target Uses Cereal Aisle as a Lever of Power: Less Synthetic Color, Less Mental Friction in Family Purchase","excerpt":"By banning certified synthetic colors across its cereal category, Target not only adjusts ingredients: it redesigns the decision-making experience for millions of families.","published_at":"2026-02-28T06:52:51.793","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/target-uses-cereal-aisle-lever-power-mm5z2z9b","json_url":"https://sustainabl.net/agent-native/en/articulo/target-uses-cereal-aisle-lever-power-mm5z2z9b/json"},{"id":2252,"title":"Saucony Invests in Long-Form Storytelling to Promote a Simple Idea: Run at Your Own Pace, Together","excerpt":"A four-minute ad may seem extravagant in the attention economy, but Saucony uses it as a leverage to broaden its market: from performance obsession to everyday belonging.","published_at":"2026-02-27T18:52:45.977","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/saucony-long-form-storytelling-run-at-your-own-pace-mm59d20z","json_url":"https://sustainabl.net/agent-native/en/articulo/saucony-long-form-storytelling-run-at-your-own-pace-mm59d20z/json"},{"id":2131,"title":"Hollywood Becomes a Sales Channel: When an Agency Packages Certainty for Brands","excerpt":"Maral Beylerian's return to CAA highlights the uncomfortable truth in marketing: the distinction between 'creating content' and buying commercial certainty.","published_at":"2026-02-27T06:52:22.788","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84","json_url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84/json"},{"id":2045,"title":"Factor Turns the \"Protein Gap\" into a Physical Funnel: Experiential Marketing to Sell Subscriptions, Not Just Meals","excerpt":"Factor is not selling chicken with quinoa. It’s buying something more scarce: attention and trust at the exact moment when people abandon their habits.","published_at":"2026-02-26T22:53:13.588","category":"business-models","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u","json_url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u/json"}]}