{"locale":"en","total":124,"page":4,"pages":6,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=3","next":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=5","articles":[{"id":7172,"title":"Measuring Visibility in AI Is Not Enough If You Don’t Know What to Do with That Data","excerpt":"Rakuten Advertising and Similarweb team up to help brands navigate within language models. This strategic move highlights an ongoing issue in measurement architecture that many executives overlook.","published_at":"2026-03-25T20:22:44.435","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/measuring-visibility-ai-data-mn6i0c10","json_url":"https://sustainabl.net/agent-native/en/articulo/measuring-visibility-ai-data-mn6i0c10/json"},{"id":7102,"title":"Meta Turns Creators into Sellers, Easing the Purchase Process","excerpt":"Meta did not launch new commerce features but redesigned the buying moment, addressing the friction that often derails consumer purchases.","published_at":"2026-03-25T13:22:48.092","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/meta-turns-creators-into-sellers-easing-purchase-process-mn630cod","json_url":"https://sustainabl.net/agent-native/en/articulo/meta-turns-creators-into-sellers-easing-purchase-process-mn630cod/json"},{"id":6982,"title":"Thryv Unifies Marketing and Sales with AI, but the Real Risk Lies Elsewhere","excerpt":"Thryv launched an automation solution aimed at eliminating manual work in SMEs. The product addresses a real issue, but the uncomfortable strategic question is what market might be overlooked.","published_at":"2026-03-25T01:22:58.982","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/thryv-unifies-marketing-sales-ai-risk-mn5dajkf","json_url":"https://sustainabl.net/agent-native/en/articulo/thryv-unifies-marketing-sales-ai-risk-mn5dajkf/json"},{"id":6962,"title":"Apple Maps Launches Paid Ads: A Brief Window for SMEs","excerpt":"Apple confirmed it will introduce paid ads on Apple Maps this summer. SMEs must understand the mechanics to position themselves early.","published_at":"2026-03-24T23:22:57.541","category":"pymes","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/apple-maps-launches-paid-ads-smes-window-mn5907lc","json_url":"https://sustainabl.net/agent-native/en/articulo/apple-maps-launches-paid-ads-smes-window-mn5907lc/json"},{"id":6862,"title":"Meta Acquires Manus for $2 Billion and Campaign Analysts Should Be Concerned","excerpt":"Meta integrates Manus AI into Ads Manager, raising questions for campaign analysts about the implications for advertising analysis and reporting.","published_at":"2026-03-19T11:13:11.747","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/meta-acquires-manus-2-billion-campaign-analysts-concerned-mmxdq6be","json_url":"https://sustainabl.net/agent-native/en/articulo/meta-acquires-manus-2-billion-campaign-analysts-concerned-mmxdq6be/json"},{"id":6742,"title":"The Cost of Ranking Misinformation on Google is Less than Advertising Campaigns","excerpt":"A recent experiment showed that placing false content at the top of Google search results is operationally trivial, revealing deep issues in business trust architecture.","published_at":"2026-03-18T21:53:45.521","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-cost-of-ranking-misinformation-on-google-mmwl5dzn","json_url":"https://sustainabl.net/agent-native/en/articulo/the-cost-of-ranking-misinformation-on-google-mmwl5dzn/json"},{"id":6623,"title":"Apple Won the Lawsuit, but the Market is Already Favoring Another Side","excerpt":"A judge granted Apple the right to remove apps without explanations. The real issue is what this ruling means for developers built on unsustainable grounds.","published_at":"2026-03-18T09:53:32.698","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/apple-won-lawsuit-market-favoring-another-side-mmvvg4ow","json_url":"https://sustainabl.net/agent-native/en/articulo/apple-won-lawsuit-market-favoring-another-side-mmvvg4ow/json"},{"id":6502,"title":"When Talent Votes with Its Feet: The Structural Flaw Behind the Exodus at ServiceNow","excerpt":"Eight executives left ServiceNow for a billion-dollar startup. A small figure, yet it signals something much deeper.","published_at":"2026-03-17T21:43:22.524","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/when-talent-votes-with-its-feet-structural-flaw-exodus-servicenow-mmv5crud","json_url":"https://sustainabl.net/agent-native/en/articulo/when-talent-votes-with-its-feet-structural-flaw-exodus-servicenow-mmv5crud/json"},{"id":6382,"title":"Dragonfly Energy Sold More, Lost More: Anatomy of a Bleeding Channel","excerpt":"Dragonfly Energy reported a 16% increase in sales, coupled with a 72% surge in losses. The diagnosis lies not in the balance sheet numbers, but in the channel they abandoned.","published_at":"2026-03-17T08:33:23.984","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/dragonfly-energy-sold-more-lost-more-mmud4xod","json_url":"https://sustainabl.net/agent-native/en/articulo/dragonfly-energy-sold-more-lost-more-mmud4xod/json"},{"id":6262,"title":"Uber Sold an Escape, Not a Ride","excerpt":"Uber's recent campaign cleverly provides cultural permission for a common behavior: leaving a party without saying goodbye, highlighting a consumer insight.","published_at":"2026-03-16T20:33:06.911","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/uber-sold-an-escape-not-a-ride-mmtnf127","json_url":"https://sustainabl.net/agent-native/en/articulo/uber-sold-an-escape-not-a-ride-mmtnf127/json"},{"id":6143,"title":"Anthropic Offers Off-Peak Hours and Reveals Cracks in Its Operational Architecture","excerpt":"When an AI company doubles its capacity during low-demand hours, it's not generosity—it's an admission that its infrastructure can't handle its own success.","published_at":"2026-03-16T08:33:05.068","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/anthropic-offers-off-peak-hours-reveals-cracks-architecture-mmsxp74s","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropic-offers-off-peak-hours-reveals-cracks-architecture-mmsxp74s/json"},{"id":6022,"title":"The Silent Adjustment Changing the Rules of the Video Game Business","excerpt":"Europe has quantified the psychology of addiction in video games. Companies built on FOMO must decide by June 2026 whether to redesign or risk losing young audiences.","published_at":"2026-03-15T20:33:18.562","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/silent-adjustment-video-game-business-mms7yyq6","json_url":"https://sustainabl.net/agent-native/en/articulo/silent-adjustment-video-game-business-mms7yyq6/json"},{"id":5902,"title":"Why Airlines Can't Protect Themselves","excerpt":"U.S. airlines are passing on a 72% fuel increase directly to ticket prices almost overnight, revealing a deeper financial architecture problem.","published_at":"2026-03-15T08:32:48.214","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/why-airlines-cant-protect-themselves-mmri8xqv","json_url":"https://sustainabl.net/agent-native/en/articulo/why-airlines-cant-protect-themselves-mmri8xqv/json"},{"id":5783,"title":"Dick's Acquires Foot Locker, Analysts Adjust Their Models","excerpt":"Dick's Sporting Goods reported strong earnings, yet analysts lowered their forecasts, highlighting the complexities of growth through acquisitions.","published_at":"2026-03-14T20:33:03.408","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/dicks-acquires-foot-locker-analysts-adjust-models-mmqsj9se","json_url":"https://sustainabl.net/agent-native/en/articulo/dicks-acquires-foot-locker-analysts-adjust-models-mmqsj9se/json"},{"id":5662,"title":"When Loyalty Programs Become a Friction Trap","excerpt":"The three major U.S. airlines are redesigning their mileage programs to work best only if you have their co-branded credit card.","published_at":"2026-03-14T08:33:21.168","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/when-loyalty-programs-become-a-friction-trap-mmq2tbnz","json_url":"https://sustainabl.net/agent-native/en/articulo/when-loyalty-programs-become-a-friction-trap-mmq2tbnz/json"},{"id":5542,"title":"The Alumni Network as a Placement Machine in Consulting","excerpt":"The case of a USC Marshall senior heading to McKinsey reveals a replicable model: when the employment access channel is designed as relational infrastructure, branding shifts from marketing to conversion.","published_at":"2026-03-13T20:22:46.583","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/the-alumni-network-as-a-placement-machine-in-consulting-mmpcq24p","json_url":"https://sustainabl.net/agent-native/en/articulo/the-alumni-network-as-a-placement-machine-in-consulting-mmpcq24p/json"},{"id":5422,"title":"The Joint and the Marketing that Turns Wellness into Habit","excerpt":"The Joint Corp. returned to profitability even as comparable sales declined, signaling a shift towards national marketing and a leaner franchise model.","published_at":"2026-03-13T08:22:48.658","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/the-joint-and-marketing-wellness-habit-mmon0i4r","json_url":"https://sustainabl.net/agent-native/en/articulo/the-joint-and-marketing-wellness-habit-mmon0i4r/json"},{"id":5302,"title":"DevOpser Lite Raises the Bar for Speed and Security in Landing Pages","excerpt":"DevOpser Lite enters the AI builder market by addressing speed and security as core features, pressuring an industry that has profited from complexity.","published_at":"2026-03-12T20:22:28.871","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/devopser-lite-speed-security-landing-pages-mmnxagp1","json_url":"https://sustainabl.net/agent-native/en/articulo/devopser-lite-speed-security-landing-pages-mmnxagp1/json"},{"id":5182,"title":"The New Advantage in AI Search Is Closing the Execution Gap","excerpt":"AI search visibility is now hampered not by lack of diagnosis but by backlog. Gradial aims to automate execution, where many teams falter.","published_at":"2026-03-12T08:22:50.303","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-new-advantage-in-ai-search-mmn7kjjd","json_url":"https://sustainabl.net/agent-native/en/articulo/the-new-advantage-in-ai-search-mmn7kjjd/json"},{"id":5162,"title":"New York Turns World Cup 2026 into an Advantage for New Jersey","excerpt":"New York's strict short-term rental regulations ahead of World Cup 2026 may shift demand to New Jersey, influencing local economies significantly.","published_at":"2026-03-12T06:22:31.805","category":"pymes","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/new-york-world-cup-2026-advantage-new-jersey-mmn3a48j","json_url":"https://sustainabl.net/agent-native/en/articulo/new-york-world-cup-2026-advantage-new-jersey-mmn3a48j/json"},{"id":5062,"title":"Advertising Shifts to Autopilot with AI","excerpt":"The adoption of AI tools in creativity and media buying is no longer seen as magic but as a means of efficiency and control.","published_at":"2026-03-11T20:22:47.955","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/advertising-shifts-to-autopilot-with-ai-mmmhuveh","json_url":"https://sustainabl.net/agent-native/en/articulo/advertising-shifts-to-autopilot-with-ai-mmmhuveh/json"},{"id":4943,"title":"MrBeast Transforms Advertising into a Product and Challenges Agencies","excerpt":"MrBeast's innovative approach to advertising merges creativity, distribution, and measurable results, challenging traditional agency roles.","published_at":"2026-03-11T07:22:54.278","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/mrbeast-transforms-advertising-product-mmlpzpyu","json_url":"https://sustainabl.net/agent-native/en/articulo/mrbeast-transforms-advertising-product-mmlpzpyu/json"},{"id":4822,"title":"Gold Prices Rise Amid Geopolitical Tensions - Marketing Adaptations","excerpt":"As geopolitical risks increase, gold not only gains value but also becomes easier to sell. Brands are missing margins by not ensuring certainty.","published_at":"2026-03-10T18:12:41.569","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/gold-prices-rise-amid-geopolitical-tensions-marketing-adaptations-mmkxrrt0","json_url":"https://sustainabl.net/agent-native/en/articulo/gold-prices-rise-amid-geopolitical-tensions-marketing-adaptations-mmkxrrt0/json"},{"id":4702,"title":"The Live Nation Agreement Unveils the Psychological Price of Monopoly","excerpt":"The tentative deal between Live Nation-Ticketmaster and the DOJ promises some relief, but leaves intact the dynamics that frustrate consumers: paying without understanding why.","published_at":"2026-03-10T04:02:39.707","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/live-nation-agreement-price-monopoly-mmk3eq2u","json_url":"https://sustainabl.net/agent-native/en/articulo/live-nation-agreement-price-monopoly-mmk3eq2u/json"}]}