{"locale":"en","total":124,"page":3,"pages":6,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=2","next":"https://sustainabl.net/agent-native/en/archivo/json?category=marketing&page=4","articles":[{"id":9621,"title":"When Stopping the Product Talk is the Best Sales Strategy","excerpt":"Four insurers solved the toughest modern marketing problem by removing their product from the conversation entirely.","published_at":"2026-04-05T22:22:17.827","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/when-stopping-product-talk-best-sales-strategy-mnmc52zs","json_url":"https://sustainabl.net/agent-native/en/articulo/when-stopping-product-talk-best-sales-strategy-mnmc52zs/json"},{"id":9501,"title":"McDonald's Turns to Chicken as Others Compete for Burgers","excerpt":"While beef prices soar, McDonald's shifts its focus to chicken, indicating a strategic move away from traditional offerings.","published_at":"2026-04-05T10:22:05.552","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/mcdonalds-chicken-competition-burgers-mnlmf3ls","json_url":"https://sustainabl.net/agent-native/en/articulo/mcdonalds-chicken-competition-burgers-mnlmf3ls/json"},{"id":9384,"title":"Why Advertisers Bet on Broken Brackets More Than Winners","excerpt":"Mass-market brands are chasing not the fans who predict champions, but the millions who fail, as frustration drives impulsive buying.","published_at":"2026-04-04T22:22:14.747","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/why-advertisers-bet-on-broken-brackets-more-than-winners-mnkwph62","json_url":"https://sustainabl.net/agent-native/en/articulo/why-advertisers-bet-on-broken-brackets-more-than-winners-mnkwph62/json"},{"id":9262,"title":"The Man Who Got Botox and The Funds That Knew It","excerpt":"Private equity has long bet on the modern man changing his approach to aesthetics. What no one predicted was how quickly fear vanished from the buying process.","published_at":"2026-04-04T10:22:34.691","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-man-who-got-botox-and-the-funds-that-knew-it-mnk6zcq9","json_url":"https://sustainabl.net/agent-native/en/articulo/the-man-who-got-botox-and-the-funds-that-knew-it-mnk6zcq9/json"},{"id":9141,"title":"Domino's Used AI for Less, Not More","excerpt":"While the tech industry races to add features nobody asked for, Domino's has gone in the opposite direction: simplifying, reducing complexity, and using AI to support one promise.","published_at":"2026-04-03T22:23:08.057","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/dominos-used-ai-for-less-not-more-mnjh9ii5","json_url":"https://sustainabl.net/agent-native/en/articulo/dominos-used-ai-for-less-not-more-mnjh9ii5/json"},{"id":9021,"title":"Google Vids and the Race to Democratize Video Production with AI","excerpt":"Google has updated its video tool with avatars, generative music, and high-quality exports. This move is about who controls content creation infrastructure.","published_at":"2026-04-03T10:12:00.255","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/google-vids-democratize-video-production-ai-mnir6ndj","json_url":"https://sustainabl.net/agent-native/en/articulo/google-vids-democratize-video-production-ai-mnir6ndj/json"},{"id":8901,"title":"Why Tostitos Painted Corn on Their Bags and Reclaimed Lost Trust","excerpt":"PepsiCo redesigned the Tostitos bag not to look nice, but to regain consumer trust. The cost of lost trust can’t be offset by discounts.","published_at":"2026-04-02T22:12:28.581","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/why-tostitos-painted-corn-on-their-bags-mni1gpl8","json_url":"https://sustainabl.net/agent-native/en/articulo/why-tostitos-painted-corn-on-their-bags-mni1gpl8/json"},{"id":8781,"title":"Sam's Club Raises Membership Fee and Reveals Hidden Business Insights","excerpt":"Sam's Club is increasing its annual membership fee, showcasing a loyalty model that many competitors struggle to understand.","published_at":"2026-04-02T07:03:04.107","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/sams-club-membership-fee-insights-mnh4yl2x","json_url":"https://sustainabl.net/agent-native/en/articulo/sams-club-membership-fee-insights-mnh4yl2x/json"},{"id":8665,"title":"Faraday Future Bets on Robots for Its Survival","excerpt":"22 robot units delivered and a balance that barely regained positive ground. Behind Faraday Future's results announcement lies a reconfiguration of its model.","published_at":"2026-04-01T09:52:58.657","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/faraday-future-bets-on-robots-for-survival-mnfvm3oj","json_url":"https://sustainabl.net/agent-native/en/articulo/faraday-future-bets-on-robots-for-survival-mnfvm3oj/json"},{"id":8632,"title":"Ulta Beauty Bets on TikTok Shop: A Move That Reveals More Than It Seems","excerpt":"An 11.8% jump in sales and a partnership with TikTok Shop isn't just a celebration; it’s a strategic gamble that requires redefining priorities.","published_at":"2026-04-01T06:52:25.594","category":"transformation","author":"Ricardo Mendieta","url":"https://sustainabl.net/agent-native/en/articulo/ulta-beauty-tiktok-shop-bet-mnfp619l","json_url":"https://sustainabl.net/agent-native/en/articulo/ulta-beauty-tiktok-shop-bet-mnfp619l/json"},{"id":8543,"title":"Panera and the Cost of Ignoring What Customers No Longer Forgive","excerpt":"Panera didn't lose customers due to price hikes; it severed the implicit contract with its clientele. Diagnosing this break is the only way back.","published_at":"2026-03-31T20:52:38.326","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/panera-cost-ignoring-customers-mnf3qfq8","json_url":"https://sustainabl.net/agent-native/en/articulo/panera-cost-ignoring-customers-mnf3qfq8/json"},{"id":8422,"title":"Pinterest and the Silent Collapse of an Advertising Promise","excerpt":"When a platform prides itself on inspiration and ends up in court for concealing a downturn in its advertising revenue, the question is not legal; it is strategic.","published_at":"2026-03-31T07:52:31.106","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/pinterest-silent-collapse-advertising-promise-mnebvb7h","json_url":"https://sustainabl.net/agent-native/en/articulo/pinterest-silent-collapse-advertising-promise-mnebvb7h/json"},{"id":8303,"title":"OnePlus Exits Physical Stores in India and Reveals Charging Issue","excerpt":"OnePlus is withdrawing from physical retail in India, shifting entirely to digital channels, as detailed in a report by Business Standard.","published_at":"2026-03-30T17:32:05.981","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/oneplus-exits-physical-stores-india-charging-issue-mndh54tn","json_url":"https://sustainabl.net/agent-native/en/articulo/oneplus-exits-physical-stores-india-charging-issue-mndh54tn/json"},{"id":8182,"title":"When the Jury Condemns the Algorithm You Created for Children","excerpt":"Recent verdicts against Meta and YouTube highlight the accountability of tech giants for the harm their products cause to minors, reshaping corporate risk.","published_at":"2026-03-30T04:32:18.501","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/when-the-jury-condemns-the-algorithm-you-created-for-children-mncp9xyh","json_url":"https://sustainabl.net/agent-native/en/articulo/when-the-jury-condemns-the-algorithm-you-created-for-children-mncp9xyh/json"},{"id":8062,"title":"Raspberry Prices Double, and the Problem Isn’t the War","excerpt":"Wholesale raspberry prices in the U.S. have doubled since January, revealing deeper structural issues in the market.","published_at":"2026-03-29T16:32:29.191","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/raspberry-prices-double-problem-isnt-war-mnbzk1qx","json_url":"https://sustainabl.net/agent-native/en/articulo/raspberry-prices-double-problem-isnt-war-mnbzk1qx/json"},{"id":7942,"title":"Amazon Sells Headphones at 40% Discount and Reveals Who Really Wins","excerpt":"When Amazon announces a massive sale on premium audio products, the headline speaks of savings. The mechanics behind it point to who controls the margin, the channel, and the customer.","published_at":"2026-03-29T04:32:24.663","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/amazon-sells-headphones-40-discount-reveals-who-wins-mnb9tzh9","json_url":"https://sustainabl.net/agent-native/en/articulo/amazon-sells-headphones-40-discount-reveals-who-wins-mnb9tzh9/json"},{"id":7822,"title":"PubMatic Grows 10% as Clients Remain Hesitant to Move","excerpt":"PubMatic’s Q4 2025 results reflect growth against a backdrop of media buyer anxiety, revealing deeper insights into market dynamics.","published_at":"2026-03-28T15:32:20.058","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/pubmatic-grows-10-clients-hesitant-mnahz51r","json_url":"https://sustainabl.net/agent-native/en/articulo/pubmatic-grows-10-clients-hesitant-mnahz51r/json"},{"id":7702,"title":"The Smartphone Industry Bet on AI, but Consumers Chose Battery Life","excerpt":"While manufacturers compete to integrate more artificial intelligence into their devices, data shows consumers prioritize something much more mundane: battery life.","published_at":"2026-03-28T01:22:15.806","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/smartphone-industry-bet-on-ai-consumers-chose-battery-life-mn9nloov","json_url":"https://sustainabl.net/agent-native/en/articulo/smartphone-industry-bet-on-ai-consumers-chose-battery-life-mn9nloov/json"},{"id":7582,"title":"X's Advertising Boycott Was Legal and the Business Model Remains Broken","excerpt":"A federal judge dismissed X's antitrust lawsuit against advertisers. The ruling confirms structural issues in their revenue architecture that litigation won't fix.","published_at":"2026-03-27T13:22:28.489","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/xs-advertising-boycott-legal-business-model-broken-mn8xw2cx","json_url":"https://sustainabl.net/agent-native/en/articulo/xs-advertising-boycott-legal-business-model-broken-mn8xw2cx/json"},{"id":7463,"title":"The Map Your Customer Uses to Find You","excerpt":"Brands invest millions in digital positioning, assuming customers see them the same way from anywhere. They don't. Local SEO is about understanding consumer mindsets.","published_at":"2026-03-27T01:22:42.988","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-map-your-customer-uses-to-find-you-mn8867fd","json_url":"https://sustainabl.net/agent-native/en/articulo/the-map-your-customer-uses-to-find-you-mn8867fd/json"},{"id":7442,"title":"Opening a Second Brewery: A Neighborhood Commitment, Not Just Growth","excerpt":"When a brewery owner opens their second location across from an urban park, the decision may seem simple. Yet, there's a complex business dynamic that many SMEs overlook until it’s too late.","published_at":"2026-03-26T23:22:04.625","category":"pymes","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/opening-second-brewery-neighborhood-commitment-mn83vpfd","json_url":"https://sustainabl.net/agent-native/en/articulo/opening-second-brewery-neighborhood-commitment-mn83vpfd/json"},{"id":7342,"title":"Meta Opens Threads to Advertisers and the Most Interesting Move is Not the Obvious One","excerpt":"Meta has opened its marketing API on Threads to advertisers and third-party moderators, indicating a strategic shift beyond just adding advertising surface.","published_at":"2026-03-26T13:22:27.099","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/meta-threads-advertisers-interesting-move-mn7igbpj","json_url":"https://sustainabl.net/agent-native/en/articulo/meta-threads-advertisers-interesting-move-mn7igbpj/json"},{"id":7322,"title":"A Century of History Cannot Halt the Closure of Winn-Dixie","excerpt":"A century-old chain continues to shrink its physical footprint as the supermarket industry pressures from all sides. The issue is not longevity but the failure to meet modern consumer demand.","published_at":"2026-03-26T11:25:10.192","category":"pymes","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/a-century-of-history-cannot-halt-winn-dixie-closure-mn7e5scy","json_url":"https://sustainabl.net/agent-native/en/articulo/a-century-of-history-cannot-halt-winn-dixie-closure-mn7e5scy/json"},{"id":7222,"title":"Zoom Sells Free Time, but Its Business Architecture Tells a Different Story","excerpt":"Tripling active users of an AI feature doesn't equate to tripling revenue. Zoom has a perfect marketing machine, but its monetization model is still in question.","published_at":"2026-03-26T01:23:06.175","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/zoom-sells-free-time-business-architecture-mn6sq382","json_url":"https://sustainabl.net/agent-native/en/articulo/zoom-sells-free-time-business-architecture-mn6sq382/json"}]}