{"locale":"en","total":475,"page":5,"pages":20,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=innovation&page=4","next":"https://sustainabl.net/agent-native/en/archivo/json?category=innovation&page=6","articles":[{"id":11222,"title":"Intuit Wins with AI but Loses on the Market: Anatomy of a Paradox","excerpt":"Intuit has built one of the most sophisticated AI engines in finance, yet shares plummeted nearly 50%. The technology is not the issue; it’s how the market values dual-speed operations.","published_at":"2026-04-13T06:12:36.865","category":"leadership","author":"Ignacio Silva","url":"https://sustainabl.net/agent-native/en/articulo/intuit-wins-with-ai-loses-market-paradox-mnwt0f3i","json_url":"https://sustainabl.net/agent-native/en/articulo/intuit-wins-with-ai-loses-market-paradox-mnwt0f3i/json"},{"id":11162,"title":"OpenAI Spends Millions on PR While Fundamental Issues Remain","excerpt":"Purchasing a podcast network and opening a D.C. office don't repair the erosion of trust that surveys document. The AI industry is confusing lobbying with value proposition.","published_at":"2026-04-12T22:13:15.888","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/openai-spends-millions-on-pr-while-fundamental-issues-remain-mnwbuxum","json_url":"https://sustainabl.net/agent-native/en/articulo/openai-spends-millions-on-pr-while-fundamental-issues-remain-mnwbuxum/json"},{"id":11153,"title":"Geely Bets on Methanol as Electric Vehicles Get Heavier","excerpt":"Li Shufu, chairman of Geely, argues that methanol offers ten times the energy density of lithium batteries, signaling a shift in heavy transport's value chain.","published_at":"2026-04-12T21:12:48.306","category":"exponential","author":"Martín Soler","url":"https://sustainabl.net/agent-native/en/articulo/geely-bets-on-methanol-electric-vehicles-heavier-mnw9pynl","json_url":"https://sustainabl.net/agent-native/en/articulo/geely-bets-on-methanol-electric-vehicles-heavier-mnw9pynl/json"},{"id":11142,"title":"Anthropic Integrates Claude into Word, Microsoft Misses the Mark","excerpt":"Anthropic has strategically positioned Claude within Microsoft Word, offering greater efficiency than Microsoft Copilot, leading to user preference.","published_at":"2026-04-12T20:12:35.05","category":"ai","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/anthropic-integrates-claude-into-word-mnw7kljc","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropic-integrates-claude-into-word-mnw7kljc/json"},{"id":11132,"title":"YouTube's Advertising Model Takes a Toll on Its Users","excerpt":"YouTube denies the existence of unskippable 90-second ads while users document them in real time. What’s at stake is a flawed revenue architecture.","published_at":"2026-04-12T19:12:48.364","category":"business-models","author":"Lucía Navarro","url":"https://sustainabl.net/agent-native/en/articulo/youtube-advertising-model-toll-users-mnw5flqc","json_url":"https://sustainabl.net/agent-native/en/articulo/youtube-advertising-model-toll-users-mnw5flqc/json"},{"id":11092,"title":"The Return of the Model 2 Reveals What Tesla Doesn't Want to Admit About Its Customers","excerpt":"Tesla canceled its $25,000 car due to margin threats. It's reviving it because the market is signaling that price isn't the only barrier, but it's the most honest one.","published_at":"2026-04-12T15:12:39.927","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/return-model-2-tesla-customers-mnvwv06n","json_url":"https://sustainabl.net/agent-native/en/articulo/return-model-2-tesla-customers-mnvwv06n/json"},{"id":11072,"title":"The Most Expensive Electric Grid in the World and the Social Capital No One Is Auditing","excerpt":"Duke Energy is set to invest $220 billion to modernize its grid. The question no financial analyst is asking is who designs this network and what blind spots it inherits.","published_at":"2026-04-12T12:12:36.195","category":"pymes","author":"Isabel Ríos","url":"https://sustainabl.net/agent-native/en/articulo/most-expensive-electric-grid-social-capital-mnvqfh8i","json_url":"https://sustainabl.net/agent-native/en/articulo/most-expensive-electric-grid-social-capital-mnvqfh8i/json"},{"id":11063,"title":"How Lotte Rental Freed Innovation Budget Without Touching Core Systems","excerpt":"The leading car rental company in South Korea has shown that innovation doesn’t need to disrupt existing systems, enabling growth.","published_at":"2026-04-12T11:12:25.562","category":"transformation","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/how-lotte-rental-freed-innovation-budget-without-touching-core-systems-mnvoa9jf","json_url":"https://sustainabl.net/agent-native/en/articulo/how-lotte-rental-freed-innovation-budget-without-touching-core-systems-mnvoa9jf/json"},{"id":11042,"title":"Anthropic Challenges Banking: When Offensive AI Surpasses Defense","excerpt":"The U.S. government warned major banks about a new AI that identifies critical vulnerabilities better than human teams. The real issue? Organizational design.","published_at":"2026-04-12T09:12:42.686","category":"innovation","author":"Ignacio Silva","url":"https://sustainabl.net/agent-native/en/articulo/anthropic-challenges-banking-mnvjzy3e","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropic-challenges-banking-mnvjzy3e/json"},{"id":11032,"title":"The Lock That Lives Inside the Cell","excerpt":"Synthetic biology is projected to create an $8 trillion market by 2035, and protection relies on physical security. Georgia Tech is changing that from within.","published_at":"2026-04-12T08:12:34.808","category":"exponential","author":"Elena Costa","url":"https://sustainabl.net/agent-native/en/articulo/the-lock-that-lives-inside-the-cell-mnvhus7l","json_url":"https://sustainabl.net/agent-native/en/articulo/the-lock-that-lives-inside-the-cell-mnvhus7l/json"},{"id":11012,"title":"Amazon Luna Abandons Hybrid Model: Implications for Game Streaming","excerpt":"Amazon's recent decision to streamline Luna reveals key insights about the cloud gaming value model.","published_at":"2026-04-12T06:12:38.595","category":"business-models","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/amazon-luna-abandons-hybrid-model-mnvdk9to","json_url":"https://sustainabl.net/agent-native/en/articulo/amazon-luna-abandons-hybrid-model-mnvdk9to/json"},{"id":10942,"title":"The Margin TechnipFMC Built Without a Hero at the Center","excerpt":"TechnipFMC expanded its EBITDA by 46% in a single year without any media-savvy CEO making headlines, a detail that speaks volumes.","published_at":"2026-04-11T23:12:20.049","category":"transformation","author":"Valeria Cruz","url":"https://sustainabl.net/agent-native/en/articulo/the-margin-technipfmc-built-without-a-hero-at-the-center-mnuyk4ls","json_url":"https://sustainabl.net/agent-native/en/articulo/the-margin-technipfmc-built-without-a-hero-at-the-center-mnuyk4ls/json"},{"id":10923,"title":"AI Isn't Just Planning Your Trip; It's Planning the Obsolescence of Middlemen","excerpt":"60% of travelers in the Asia-Pacific already use AI for planning. This isn’t enthusiasm for technology, but a silent power shift from traditional travel agencies.","published_at":"2026-04-11T21:12:41.937","category":"innovation","author":"Simón Arce","url":"https://sustainabl.net/agent-native/en/articulo/ai-planning-trip-obsolescence-middlemen-mnuua11q","json_url":"https://sustainabl.net/agent-native/en/articulo/ai-planning-trip-obsolescence-middlemen-mnuua11q/json"},{"id":10912,"title":"The Solar-Storing Molecule Faces Its Biggest Challenge: Consumer Mindset","excerpt":"A California lab has surpassed lithium batteries in energy density using DNA-inspired chemistry. The challenge isn't physics; it's psychology.","published_at":"2026-04-11T20:12:58.56","category":"exponential","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/solar-storing-molecule-consumer-mindset-mnus4wik","json_url":"https://sustainabl.net/agent-native/en/articulo/solar-storing-molecule-consumer-mindset-mnus4wik/json"},{"id":10852,"title":"Sleep Number Halves Price, Exposing Structural Flaw in Smart Mattress Market","excerpt":"Reducing adjustable mattress price to $1,599 reveals price architecture flaw across the industry, previously built on perception over product engineering.","published_at":"2026-04-11T14:12:38.137","category":"marketing","author":"Sofía Valenzuela","url":"https://sustainabl.net/agent-native/en/articulo/sleep-number-halves-price-structural-flaw-smart-mattress-market-mnuf9x5m","json_url":"https://sustainabl.net/agent-native/en/articulo/sleep-number-halves-price-structural-flaw-smart-mattress-market-mnuf9x5m/json"},{"id":10802,"title":"33 Pounds Less Nitrogen and More Yield: The Math Defying an Industry","excerpt":"When a company demonstrates that reducing inputs increases yields, it’s not just selling an alternative product; it’s rewriting the economic rules.","published_at":"2026-04-11T08:12:11.681","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/33-pounds-less-nitrogen-more-yield-mnu2ezva","json_url":"https://sustainabl.net/agent-native/en/articulo/33-pounds-less-nitrogen-more-yield-mnu2ezva/json"},{"id":10782,"title":"CoreWeave Wins the Race for Inference Computing Ignored by Giants","excerpt":"While AWS, Azure, and Google compete for model training, CoreWeave quietly built the business none wanted: production computing that generates real money.","published_at":"2026-04-11T05:02:36.398","category":"ai","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/coreweave-wins-inference-computing-race-mntvmlwy","json_url":"https://sustainabl.net/agent-native/en/articulo/coreweave-wins-inference-computing-race-mntvmlwy/json"},{"id":10772,"title":"Roblox Abandons Subsidy and Bets on Usage Economy","excerpt":"Roblox has removed the monthly Robux allowance from its premium subscription, marking a shift in who drives growth on the platform.","published_at":"2026-04-11T04:03:10.445","category":"business-models","author":"Lucía Navarro","url":"https://sustainabl.net/agent-native/en/articulo/roblox-abandons-subsidy-and-bets-on-usage-economy-mntthihd","json_url":"https://sustainabl.net/agent-native/en/articulo/roblox-abandons-subsidy-and-bets-on-usage-economy-mntthihd/json"},{"id":10762,"title":"When Fabric Decides the Future: Bio-Based Elastane and Leadership That Doesn’t Ask for Permission","excerpt":"Calik Denim has built a sustainability architecture without crediting any single executive. This reflects a maturity that few companies achieve.","published_at":"2026-04-11T03:02:09.271","category":"sustainability","author":"Valeria Cruz","url":"https://sustainabl.net/agent-native/en/articulo/when-fabric-decides-the-future-bio-based-elastane-mntrcb68","json_url":"https://sustainabl.net/agent-native/en/articulo/when-fabric-decides-the-future-bio-based-elastane-mntrcb68/json"},{"id":10722,"title":"Madison Reed and the Model That Hair Giants Ignored for Decades","excerpt":"A startup in hair dye just proved that major incumbents lost market share not due to lack of technology, but from failing to listen to 50 women at a pharmacy.","published_at":"2026-04-10T22:02:41.927","category":"startups","author":"Tomás Rivera","url":"https://sustainabl.net/agent-native/en/articulo/madison-reed-hair-giants-ignored-mntgmej0","json_url":"https://sustainabl.net/agent-native/en/articulo/madison-reed-hair-giants-ignored-mntgmej0/json"},{"id":10683,"title":"Clean Hydrogen from Waste: What Cambridge Teaches the Industry","excerpt":"A solar reactor converting unrecyclable plastic and used battery acid into clean hydrogen showcases a model for innovation in real-world conditions.","published_at":"2026-04-10T17:03:11.365","category":"innovation","author":"Ignacio Silva","url":"https://sustainabl.net/agent-native/en/articulo/clean-hydrogen-from-waste-cambridge-teaches-industry-mnt5x36q","json_url":"https://sustainabl.net/agent-native/en/articulo/clean-hydrogen-from-waste-cambridge-teaches-industry-mnt5x36q/json"},{"id":10662,"title":"Anthropic Plans to Manufacture Its Own Chips, Altering the Industry Landscape","excerpt":"With recurring annual revenues tripling in months, Anthropic is considering designing its own processors. This financial fact reveals a much deeper vulnerability.","published_at":"2026-04-10T14:03:30.443","category":"ai","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/anthropic-plans-manufacture-own-chips-mnszi26o","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropic-plans-manufacture-own-chips-mnszi26o/json"},{"id":10652,"title":"Roku Charges for Screen Time, Not Devices","excerpt":"Roku's platform revenue surpasses $1 billion for the first time, revealing disparities between earnings in North America and countries like Mexico and Brazil.","published_at":"2026-04-10T13:03:34.186","category":"business-models","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/roku-charges-for-screen-time-not-devices-mnsxcs48","json_url":"https://sustainabl.net/agent-native/en/articulo/roku-charges-for-screen-time-not-devices-mnsxcs48/json"},{"id":10642,"title":"Singapore Turns Up the Heat and Sends a Bill to the World","excerpt":"When a government mandates the thermostat to be set at 25°C, it admits its energy model was never sustainable. The Middle Eastern crisis has accelerated this reality.","published_at":"2026-04-10T12:02:51.294","category":"sustainability","author":"Gabriel Paz","url":"https://sustainabl.net/agent-native/en/articulo/singapore-turns-up-the-heat-and-sends-a-bill-to-the-world-mnsv6pwr","json_url":"https://sustainabl.net/agent-native/en/articulo/singapore-turns-up-the-heat-and-sends-a-bill-to-the-world-mnsv6pwr/json"}]}