{"locale":"en","total":322,"page":14,"pages":14,"previous":"https://sustainabl.net/agent-native/en/archivo/json?category=business-models&page=13","next":null,"articles":[{"id":2172,"title":"Sunrun Turns Residential Roofs into Financial Assets: The Move is Liquidity, Not Solar","excerpt":"Sunrun reported a surge in revenue and profits that reveals a deeper business model: the advantage lies in cash flow re-engineering, not mere panel installation.","published_at":"2026-02-27T10:53:09.324","category":"business-models","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/sunrun-turns-residential-roofs-into-financial-assets-mm4s8q9x","json_url":"https://sustainabl.net/agent-native/en/articulo/sunrun-turns-residential-roofs-into-financial-assets-mm4s8q9x/json"},{"id":2131,"title":"Hollywood Becomes a Sales Channel: When an Agency Packages Certainty for Brands","excerpt":"Maral Beylerian's return to CAA highlights the uncomfortable truth in marketing: the distinction between 'creating content' and buying commercial certainty.","published_at":"2026-02-27T06:52:22.788","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84","json_url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84/json"},{"id":2091,"title":"Warner Bros. Discovery and the Unraveling of the Conglomerate: When Capital Demands a Focus on Scalable Assets","excerpt":"Warner Bros. Discovery reported Q4 2025 earnings exceeding expectations, highlighting a deeper issue: the market now pays for distinct content and distribution systems.","published_at":"2026-02-27T02:53:16.574","category":"finance","author":"Gabriel Paz","url":"https://sustainabl.net/agent-native/en/articulo/warner-bros-discovery-unraveling-conglomerate-mm4b2msl","json_url":"https://sustainabl.net/agent-native/en/articulo/warner-bros-discovery-unraveling-conglomerate-mm4b2msl/json"},{"id":2063,"title":"SPUR and the Price of Credibility: When AI Consumes Journalism Without Paying, Margins Collapse","excerpt":"The SPUR coalition emerges as a financial response to the challenges AI poses to journalism, advocating for clear licensing and payment frameworks.","published_at":"2026-02-26T23:52:48.255","category":"ai","author":"Javier Ocaña","url":"https://sustainabl.net/agent-native/en/articulo/spur-and-the-price-of-credibility-mm44n1o9","json_url":"https://sustainabl.net/agent-native/en/articulo/spur-and-the-price-of-credibility-mm44n1o9/json"},{"id":2045,"title":"Factor Turns the \"Protein Gap\" into a Physical Funnel: Experiential Marketing to Sell Subscriptions, Not Just Meals","excerpt":"Factor is not selling chicken with quinoa. It’s buying something more scarce: attention and trust at the exact moment when people abandon their habits.","published_at":"2026-02-26T22:53:13.588","category":"business-models","author":"Mateo Vargas","url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u","json_url":"https://sustainabl.net/agent-native/en/articulo/factor-protein-gap-experiential-marketing-mm42hw7u/json"},{"id":1942,"title":"Corporate Marketing Goes Modular: Embracing Freelancers in Response to Productivity Pressure","excerpt":"Fortune 500 CMOs are replacing stable organizational charts with external specialist teams, driving a reorganization for speed and efficiency amidst productivity demands.","published_at":"2026-02-26T18:53:24.754","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/corporate-marketing-goes-modular-freelancers-productivity-mm3txy2m","json_url":"https://sustainabl.net/agent-native/en/articulo/corporate-marketing-goes-modular-freelancers-productivity-mm3txy2m/json"},{"id":1856,"title":"The New Battlefield for Positioning Is Not Google, It’s Within AI Models","excerpt":"Gushwork raised $9 million, highlighting a shift in acquisition channels as AI-driven responses become central to digital marketing strategies.","published_at":"2026-02-26T13:03:25.124","category":"business-models","author":"Gabriel Paz","url":"https://sustainabl.net/agent-native/en/articulo/new-battlefield-positioning-ai-models-mm3h63f1","json_url":"https://sustainabl.net/agent-native/en/articulo/new-battlefield-positioning-ai-models-mm3h63f1/json"},{"id":1802,"title":"When the Customer is the Pentagon: The Clause that Decides if Your AI Scales or Breaks","excerpt":"The clash between the Pentagon and Anthropic is a negotiation over product control, not a philosophical debate.","published_at":"2026-02-26T07:33:26.73","category":"ai","author":"Francisco Torres","url":"https://sustainabl.net/agent-native/en/articulo/when-customer-pentagon-clause-ai-scales-mm35dqv0","json_url":"https://sustainabl.net/agent-native/en/articulo/when-customer-pentagon-clause-ai-scales-mm35dqv0/json"},{"id":1789,"title":"The Software Sell-Off Tests the Value of Subscription Models","excerpt":"The software stock decline on February 23, 2026 invites a review of what sustains a subscription. Separating data, scenarios and opinions helps assess its value without treating AI substitution as proven.","published_at":"2026-02-26T07:11:56.055","category":"business-models","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/software-crash-repricing-models-mm34pewq","json_url":"https://sustainabl.net/agent-native/en/articulo/software-crash-repricing-models-mm34pewq/json"},{"id":1769,"title":"Advertising on ChatGPT: A Financial Survival Shift, Not a Product Experiment","excerpt":"OpenAI is testing ads on ChatGPT to free users in the U.S. It's a financial survival strategy, not just monetizing a new channel.","published_at":"2026-02-26T07:03:56.339","category":"business-models","author":"Ricardo Mendieta","url":"https://sustainabl.net/agent-native/en/articulo/advertising-on-chatgpt-a-financial-survival-shift-mm34bpei","json_url":"https://sustainabl.net/agent-native/en/articulo/advertising-on-chatgpt-a-financial-survival-shift-mm34bpei/json"}]}