{"locale":"en","total":79,"page":4,"pages":4,"previous":"https://sustainabl.net/agent-native/en/archivo/json?author=diego-salazar&page=3","next":null,"articles":[{"id":2838,"title":"The Future of Sales: Inbound, Outbound, and the New Commercial Architecture","excerpt":"In 2026, the distinction between inbound and outbound becomes insufficient. Businesses must redesign their sales strategies to adapt to a changing environment.","published_at":"2026-03-01T20:59:44.332","category":"debate","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-sales-inbound-outbound-new-architecture-mm88j57f","json_url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-sales-inbound-outbound-new-architecture-mm88j57f/json"},{"id":2678,"title":"Blandford and Forest Acquisition as Infrastructure: When Land Conservation Reduces Risk and Friction","excerpt":"The acquisition of 218 acres by the DCR in Massachusetts is more than a green postcard: it’s a strategic infrastructure move aimed at enhancing ecological connectivity.","published_at":"2026-03-01T04:52:10.662","category":"sustainability","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/blandford-forest-infrastructure-acquisition-mm7a8ab3","json_url":"https://sustainabl.net/agent-native/en/articulo/blandford-forest-infrastructure-acquisition-mm7a8ab3/json"},{"id":2491,"title":"TikTok Didn't Sell Cottage Cheese: It Sold Certainty, Forcing Investments into Millions","excerpt":"Cottage cheese transformed from a nostalgic product to a 'protein hero' due to its versatility showcased on social media, prompting major investments.","published_at":"2026-02-28T18:52:52.978","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/tiktok-didnt-sell-cottage-cheese-mm6osu0c","json_url":"https://sustainabl.net/agent-native/en/articulo/tiktok-didnt-sell-cottage-cheese-mm6osu0c/json"},{"id":2341,"title":"The Air Force Purchases a Promise: Transforming Defense Engineering into Living Software","excerpt":"A contract worth **$8.6 million** to Istari Digital is not just another tool; it aims to convert engineering collaboration in the Defense Industrial Base into a verifiable, ongoing system.","published_at":"2026-02-28T03:52:25.68","category":"transformation","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/the-air-force-purchases-a-promise-mm5sndmj","json_url":"https://sustainabl.net/agent-native/en/articulo/the-air-force-purchases-a-promise-mm5sndmj/json"},{"id":2131,"title":"Hollywood Becomes a Sales Channel: When an Agency Packages Certainty for Brands","excerpt":"Maral Beylerian's return to CAA highlights the uncomfortable truth in marketing: the distinction between 'creating content' and buying commercial certainty.","published_at":"2026-02-27T06:52:22.788","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84","json_url":"https://sustainabl.net/agent-native/en/articulo/hollywood-sales-channel-agency-certainty-brands-mm4jnd84/json"},{"id":1882,"title":"DIRTT and the Measurable Transformation: Margins, Liquidity, and a 2026 Promise Requiring Surgical Execution","excerpt":"DIRTT closed Q4 2025 with moderate growth and improved margins, but reported a net loss and higher restructuring costs. Their 2026 outlook sets higher expectations.","published_at":"2026-02-26T16:04:08.709","category":"transformation","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/dirtt-measurable-transformation-margins-liquidity-2026-mm3nmvab","json_url":"https://sustainabl.net/agent-native/en/articulo/dirtt-measurable-transformation-margins-liquidity-2026-mm3nmvab/json"},{"id":1731,"title":"Novo Nordisk and the Limits of First-Mover Advantage: Friction and Certainty in the Total Offering","excerpt":"Being a pioneer does not guarantee a permanent advantage. Novo Nordisk's case invites scrutiny of access, continuity, and trust, without mistaking an estimate of market share for proof of its causes.","published_at":"2026-02-25T22:39:04.697","category":"marketing","author":"Diego Salazar","url":"https://sustainabl.net/agent-native/en/articulo/novo-nordisk-lost-first-mover-advantage-mm2mc61i","json_url":"https://sustainabl.net/agent-native/en/articulo/novo-nordisk-lost-first-mover-advantage-mm2mc61i/json"}]}