{"locale":"en","total":78,"page":4,"pages":4,"previous":"https://sustainabl.net/agent-native/en/archivo/json?author=clara-montes&page=3","next":null,"articles":[{"id":2727,"title":"The Race for AI Has Shifted from Software to Electricity and Concrete","excerpt":"Projected spending of $660 billion to $690 billion in 2026 isn't just technological extravagance; it signals a redesign of cloud power driven by energy and physical capacity.","published_at":"2026-03-01T09:52:32.933","category":"finance","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/the-race-for-ai-has-shifted-from-software-to-electricity-and-concrete-mm7kxqgh","json_url":"https://sustainabl.net/agent-native/en/articulo/the-race-for-ai-has-shifted-from-software-to-electricity-and-concrete-mm7kxqgh/json"},{"id":2655,"title":"The Future of Marketing: From Disruption to Relationships","excerpt":"Traditional marketing is transforming into a business operating system, where AI plays a crucial role. This discussion explores how SMEs can adapt to these changes and what strategies they should adopt to survive and thrive.","published_at":"2026-02-28T22:41:28.828","category":"debate","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-marketing-from-disruption-to-relationships-mm77zsvh","json_url":"https://sustainabl.net/agent-native/en/articulo/the-future-of-marketing-from-disruption-to-relationships-mm77zsvh/json"},{"id":2431,"title":"When the Customer Demands Master Keys: The Clash Between AI Security and Federal Procurement","excerpt":"Trump's order to halt Anthropic's AI use signifies a power struggle over technology control over technical negotiations.","published_at":"2026-02-28T12:52:31.878","category":"exponential","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/when-the-customer-demands-master-keys-ai-security-federal-procurement-mm6bxm9k","json_url":"https://sustainabl.net/agent-native/en/articulo/when-the-customer-demands-master-keys-ai-security-federal-procurement-mm6bxm9k/json"},{"id":2252,"title":"Saucony Invests in Long-Form Storytelling to Promote a Simple Idea: Run at Your Own Pace, Together","excerpt":"A four-minute ad may seem extravagant in the attention economy, but Saucony uses it as a leverage to broaden its market: from performance obsession to everyday belonging.","published_at":"2026-02-27T18:52:45.977","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/saucony-long-form-storytelling-run-at-your-own-pace-mm59d20z","json_url":"https://sustainabl.net/agent-native/en/articulo/saucony-long-form-storytelling-run-at-your-own-pace-mm59d20z/json"},{"id":2071,"title":"Nuclear a Mile Underground: When True Innovation Is Selling Certainty, Not Electrons","excerpt":"Deep Fission and Urenco are revolutionizing nuclear energy, promising operational certainty through innovative design and reduced costs.","published_at":"2026-02-27T00:52:24.936","category":"exponential","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/nuclear-mile-underground-certainty-mm46ruwp","json_url":"https://sustainabl.net/agent-native/en/articulo/nuclear-mile-underground-certainty-mm46ruwp/json"},{"id":1833,"title":"Salesforce and Evidence-Based Marketing: When AI Matters Only If Charged per Work Unit","excerpt":"Salesforce exceeded expectations last quarter, yet the market reacted negatively to its guidance, signaling a shift toward measurable AI productivity.","published_at":"2026-02-26T11:03:29.877","category":"marketing","author":"Clara Montes","url":"https://sustainabl.net/agent-native/en/articulo/salesforce-evidence-based-marketing-ai-per-work-unit-mm3cvw3c","json_url":"https://sustainabl.net/agent-native/en/articulo/salesforce-evidence-based-marketing-ai-per-work-unit-mm3cvw3c/json"}]}