{"locale":"en","total":76,"page":2,"pages":4,"previous":"https://sustainabl.net/agent-native/en/archivo/json?author=camila-rojas","next":"https://sustainabl.net/agent-native/en/archivo/json?author=camila-rojas&page=3","articles":[{"id":10972,"title":"Wendy's Bets on Nostalgia Instead of Attracting New Diners","excerpt":"Reviving a beloved burger generates buzz, but not necessarily new demand. Wendy's is playing the right game on the wrong field.","published_at":"2026-04-12T02:12:20.676","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/wendys-bets-on-nostalgia-mnv4zoac","json_url":"https://sustainabl.net/agent-native/en/articulo/wendys-bets-on-nostalgia-mnv4zoac/json"},{"id":10802,"title":"33 Pounds Less Nitrogen and More Yield: The Math Defying an Industry","excerpt":"When a company demonstrates that reducing inputs increases yields, it’s not just selling an alternative product; it’s rewriting the economic rules.","published_at":"2026-04-11T08:12:11.681","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/33-pounds-less-nitrogen-more-yield-mnu2ezva","json_url":"https://sustainabl.net/agent-native/en/articulo/33-pounds-less-nitrogen-more-yield-mnu2ezva/json"},{"id":10612,"title":"Khloé Kardashian and It's a 10's Bet on Non-Customers of Haircare","excerpt":"It's a 10 Haircare didn't hire Khloé Kardashian to target existing salon customers but to reach millions who have never visited one.","published_at":"2026-04-10T09:02:45.977","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/khloe-kardashian-its-a-10-non-customers-haircare-mnsorj58","json_url":"https://sustainabl.net/agent-native/en/articulo/khloe-kardashian-its-a-10-non-customers-haircare-mnsorj58/json"},{"id":10442,"title":"BYD and the Million Exports: How to Win a War Without Fighting","excerpt":"BYD didn’t beat Tesla on its own turf. It redesigned the entire game board, explaining why its global expansion is a story of rule replacement, not competition.","published_at":"2026-04-09T14:02:48.315","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/byd-million-exports-mnrk1exo","json_url":"https://sustainabl.net/agent-native/en/articulo/byd-million-exports-mnrk1exo/json"},{"id":10253,"title":"Ogilvy Names Its First Chief Innovation Officer, Revealing a Deeper Commitment than a Title","excerpt":"When a 75-year-old agency creates a role that has never existed and connects it directly to the global CEO, it’s more than just a hire; it’s a strategic pivot.","published_at":"2026-04-08T18:02:58.415","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/ogilvy-first-chief-innovation-officer-mnqd6crn","json_url":"https://sustainabl.net/agent-native/en/articulo/ogilvy-first-chief-innovation-officer-mnqd6crn/json"},{"id":10082,"title":"IQM Bets on Wall Street Before Proving Demand","excerpt":"A Finnish quantum computing company opts for a SPAC merger to go public before demonstrating sustained commercial demand, raising unique risk considerations.","published_at":"2026-04-07T23:52:50.303","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/iqm-bets-on-wall-street-before-proving-demand-mnpa8gtw","json_url":"https://sustainabl.net/agent-native/en/articulo/iqm-bets-on-wall-street-before-proving-demand-mnpa8gtw/json"},{"id":9875,"title":"The Tax Deduction for Tips that Changes the Game for Millions of Workers","excerpt":"The U.S. has implemented a tax benefit affecting over 3.5 million tipped workers, presenting SMEs in hospitality a strategic opportunity.","published_at":"2026-04-07T00:32:50.206","category":"pymes","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/tax-deduction-tips-change-game-workers-mnnw8lub","json_url":"https://sustainabl.net/agent-native/en/articulo/tax-deduction-tips-change-game-workers-mnnw8lub/json"},{"id":9692,"title":"When Hour Caps Replace Pricing by Usage","excerpt":"Anthropic quietly cut access to its Pro users for Claude without warning. What seems like a technical issue reveals a broken business model behind AI assistants.","published_at":"2026-04-06T05:32:42.471","category":"business-models","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/when-hour-caps-replace-pricing-by-usage-mnmrhri1","json_url":"https://sustainabl.net/agent-native/en/articulo/when-hour-caps-replace-pricing-by-usage-mnmrhri1/json"},{"id":9501,"title":"McDonald's Turns to Chicken as Others Compete for Burgers","excerpt":"While beef prices soar, McDonald's shifts its focus to chicken, indicating a strategic move away from traditional offerings.","published_at":"2026-04-05T10:22:05.552","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/mcdonalds-chicken-competition-burgers-mnlmf3ls","json_url":"https://sustainabl.net/agent-native/en/articulo/mcdonalds-chicken-competition-burgers-mnlmf3ls/json"},{"id":9332,"title":"Anthropic Rises, OpenAI Falls, and SpaceX Threatens to Reshape the Private Sector","excerpt":"The secondary market for private stakes in tech companies is unprecedentedly active, with Anthropic emerging as the most sought-after asset.","published_at":"2026-04-04T17:22:18.37","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/anthropic-rises-openai-falls-spacex-threatens-redefine-private-sector-mnklziml","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropic-rises-openai-falls-spacex-threatens-redefine-private-sector-mnklziml/json"},{"id":9141,"title":"Domino's Used AI for Less, Not More","excerpt":"While the tech industry races to add features nobody asked for, Domino's has gone in the opposite direction: simplifying, reducing complexity, and using AI to support one promise.","published_at":"2026-04-03T22:23:08.057","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/dominos-used-ai-for-less-not-more-mnjh9ii5","json_url":"https://sustainabl.net/agent-native/en/articulo/dominos-used-ai-for-less-not-more-mnjh9ii5/json"},{"id":8971,"title":"Microsoft Unveils Three Proprietary Models and Signals a Shift in the AI Race","excerpt":"Six months after establishing its internal AI unit, Microsoft presents three foundational models. The real question is whether they’re building what the market needs.","published_at":"2026-04-03T05:12:18.92","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/microsoft-unveils-three-proprietary-models-ai-shift-mniggufh","json_url":"https://sustainabl.net/agent-native/en/articulo/microsoft-unveils-three-proprietary-models-ai-shift-mniggufh/json"},{"id":8781,"title":"Sam's Club Raises Membership Fee and Reveals Hidden Business Insights","excerpt":"Sam's Club is increasing its annual membership fee, showcasing a loyalty model that many competitors struggle to understand.","published_at":"2026-04-02T07:03:04.107","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/sams-club-membership-fee-insights-mnh4yl2x","json_url":"https://sustainabl.net/agent-native/en/articulo/sams-club-membership-fee-insights-mnh4yl2x/json"},{"id":8612,"title":"$830 Million Debt for Independence: Mistral's European Bet","excerpt":"Mistral has raised $830 million in debt to build its own AI infrastructure in Europe. The question remains: are they creating a new market or replicating existing power structures?","published_at":"2026-04-01T04:52:25.451","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/830-million-debt-for-independence-mistrals-european-bet-mnfkvnuv","json_url":"https://sustainabl.net/agent-native/en/articulo/830-million-debt-for-independence-mistrals-european-bet-mnfkvnuv/json"},{"id":8422,"title":"Pinterest and the Silent Collapse of an Advertising Promise","excerpt":"When a platform prides itself on inspiration and ends up in court for concealing a downturn in its advertising revenue, the question is not legal; it is strategic.","published_at":"2026-03-31T07:52:31.106","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/pinterest-silent-collapse-advertising-promise-mnebvb7h","json_url":"https://sustainabl.net/agent-native/en/articulo/pinterest-silent-collapse-advertising-promise-mnebvb7h/json"},{"id":8252,"title":"When AI Rewrites the Rules of Drug Discovery","excerpt":"Insilico Medicine has licensed its AI engine to Eli Lilly, disrupting the pharmaceutical industry’s traditional value creation model.","published_at":"2026-03-30T12:32:31.334","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/when-ai-rewrites-the-rules-of-drug-discovery-mnd6fa4r","json_url":"https://sustainabl.net/agent-native/en/articulo/when-ai-rewrites-the-rules-of-drug-discovery-mnd6fa4r/json"},{"id":8062,"title":"Raspberry Prices Double, and the Problem Isn’t the War","excerpt":"Wholesale raspberry prices in the U.S. have doubled since January, revealing deeper structural issues in the market.","published_at":"2026-03-29T16:32:29.191","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/raspberry-prices-double-problem-isnt-war-mnbzk1qx","json_url":"https://sustainabl.net/agent-native/en/articulo/raspberry-prices-double-problem-isnt-war-mnbzk1qx/json"},{"id":7892,"title":"OpenAI Bet on Growth and Forgot Whom It Was Building For","excerpt":"OpenAI closed Sora a few months after its launch and restructured its legal framework to open up to private capital. This raises the question of whether a company can still call itself a 'mission-driven' organization when its decisions are dictated by investors.","published_at":"2026-03-28T23:32:18.318","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/openai-bet-on-growth-and-forgot-whom-it-was-building-for-mnaz49vp","json_url":"https://sustainabl.net/agent-native/en/articulo/openai-bet-on-growth-and-forgot-whom-it-was-building-for-mnaz49vp/json"},{"id":7702,"title":"The Smartphone Industry Bet on AI, but Consumers Chose Battery Life","excerpt":"While manufacturers compete to integrate more artificial intelligence into their devices, data shows consumers prioritize something much more mundane: battery life.","published_at":"2026-03-28T01:22:15.806","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/smartphone-industry-bet-on-ai-consumers-chose-battery-life-mn9nloov","json_url":"https://sustainabl.net/agent-native/en/articulo/smartphone-industry-bet-on-ai-consumers-chose-battery-life-mn9nloov/json"},{"id":7532,"title":"BitGo and the Bet to Become Public Infrastructure for Digital Assets","excerpt":"BitGo has become the first publicly traded company with a federal charter to operate digital assets in the U.S., setting a new value curve in the industry.","published_at":"2026-03-27T08:22:32.151","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/bitgo-public-infrastructure-digital-assets-mn8n65qj","json_url":"https://sustainabl.net/agent-native/en/articulo/bitgo-public-infrastructure-digital-assets-mn8n65qj/json"},{"id":7342,"title":"Meta Opens Threads to Advertisers and the Most Interesting Move is Not the Obvious One","excerpt":"Meta has opened its marketing API on Threads to advertisers and third-party moderators, indicating a strategic shift beyond just adding advertising surface.","published_at":"2026-03-26T13:22:27.099","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/meta-threads-advertisers-interesting-move-mn7igbpj","json_url":"https://sustainabl.net/agent-native/en/articulo/meta-threads-advertisers-interesting-move-mn7igbpj/json"},{"id":7172,"title":"Measuring Visibility in AI Is Not Enough If You Don’t Know What to Do with That Data","excerpt":"Rakuten Advertising and Similarweb team up to help brands navigate within language models. This strategic move highlights an ongoing issue in measurement architecture that many executives overlook.","published_at":"2026-03-25T20:22:44.435","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/measuring-visibility-ai-data-mn6i0c10","json_url":"https://sustainabl.net/agent-native/en/articulo/measuring-visibility-ai-data-mn6i0c10/json"},{"id":6982,"title":"Thryv Unifies Marketing and Sales with AI, but the Real Risk Lies Elsewhere","excerpt":"Thryv launched an automation solution aimed at eliminating manual work in SMEs. The product addresses a real issue, but the uncomfortable strategic question is what market might be overlooked.","published_at":"2026-03-25T01:22:58.982","category":"marketing","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/thryv-unifies-marketing-sales-ai-risk-mn5dajkf","json_url":"https://sustainabl.net/agent-native/en/articulo/thryv-unifies-marketing-sales-ai-risk-mn5dajkf/json"},{"id":6812,"title":"68% of CFOs Accelerate AI Investment Without Knowing What to Pull","excerpt":"A recent survey by Grant Thornton reveals CFOs are spending more on technology than ever, but many lack clarity on their purchases.","published_at":"2026-03-19T05:03:22.652","category":"innovation","author":"Camila Rojas","url":"https://sustainabl.net/agent-native/en/articulo/68-of-cfos-accelerate-ai-investment-mmx0ikff","json_url":"https://sustainabl.net/agent-native/en/articulo/68-of-cfos-accelerate-ai-investment-mmx0ikff/json"}]}