{"locale":"en","total":75,"page":3,"pages":4,"previous":"https://sustainabl.net/agent-native/en/archivo/json?author=andres-molina&page=2","next":"https://sustainabl.net/agent-native/en/archivo/json?author=andres-molina&page=4","articles":[{"id":6382,"title":"Dragonfly Energy Sold More, Lost More: Anatomy of a Bleeding Channel","excerpt":"Dragonfly Energy reported a 16% increase in sales, coupled with a 72% surge in losses. The diagnosis lies not in the balance sheet numbers, but in the channel they abandoned.","published_at":"2026-03-17T08:33:23.984","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/dragonfly-energy-sold-more-lost-more-mmud4xod","json_url":"https://sustainabl.net/agent-native/en/articulo/dragonfly-energy-sold-more-lost-more-mmud4xod/json"},{"id":6193,"title":"70% of AI Startups in India Fail Basic Market Test","excerpt":"With over 4,000 founders vying for five spots in a Google and Accel accelerator, 70% were rejected for building on existing models without unique contributions. The issue lies not in the quantity of startups but in the psychology behind them.","published_at":"2026-03-16T13:33:14.218","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/70-percent-ai-startups-india-fail-market-test-mmt8ezpc","json_url":"https://sustainabl.net/agent-native/en/articulo/70-percent-ai-startups-india-fail-market-test-mmt8ezpc/json"},{"id":6022,"title":"The Silent Adjustment Changing the Rules of the Video Game Business","excerpt":"Europe has quantified the psychology of addiction in video games. Companies built on FOMO must decide by June 2026 whether to redesign or risk losing young audiences.","published_at":"2026-03-15T20:33:18.562","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/silent-adjustment-video-game-business-mms7yyq6","json_url":"https://sustainabl.net/agent-native/en/articulo/silent-adjustment-video-game-business-mms7yyq6/json"},{"id":5842,"title":"The Solar Record That No One Knows How to Sell Yet","excerpt":"Japan recently achieved the highest recorded efficiency for an indium-free solar cell. The issue lies not in the lab, but in the gap between engineers’ celebrations and market readiness.","published_at":"2026-03-15T02:33:15.71","category":"exponential","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-solar-record-that-no-one-knows-how-to-sell-yet-mmr5e0yz","json_url":"https://sustainabl.net/agent-native/en/articulo/the-solar-record-that-no-one-knows-how-to-sell-yet-mmr5e0yz/json"},{"id":5662,"title":"When Loyalty Programs Become a Friction Trap","excerpt":"The three major U.S. airlines are redesigning their mileage programs to work best only if you have their co-branded credit card.","published_at":"2026-03-14T08:33:21.168","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/when-loyalty-programs-become-a-friction-trap-mmq2tbnz","json_url":"https://sustainabl.net/agent-native/en/articulo/when-loyalty-programs-become-a-friction-trap-mmq2tbnz/json"},{"id":5482,"title":"Joby's Air Taxi Faces Psychological Hurdles","excerpt":"Joby's flight over San Francisco Bay signifies technical and regulatory maturity, yet the commercial challenge hinges on public perception and trust.","published_at":"2026-03-13T14:22:36.245","category":"exponential","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/jobys-air-taxi-faces-psychological-hurdles-mmozw1oe","json_url":"https://sustainabl.net/agent-native/en/articulo/jobys-air-taxi-faces-psychological-hurdles-mmozw1oe/json"},{"id":5352,"title":"Anthropic's Lawsuit Against the Pentagon Reveals the Cost of Control","excerpt":"The conflict between Anthropic and the Pentagon is more than a $200 million contract dispute; it is a battle for defining AI usage boundaries.","published_at":"2026-03-13T01:22:50.891","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/anthropics-lawsuit-pentagon-cost-control-mmo8088u","json_url":"https://sustainabl.net/agent-native/en/articulo/anthropics-lawsuit-pentagon-cost-control-mmo8088u/json"},{"id":5182,"title":"The New Advantage in AI Search Is Closing the Execution Gap","excerpt":"AI search visibility is now hampered not by lack of diagnosis but by backlog. Gradial aims to automate execution, where many teams falter.","published_at":"2026-03-12T08:22:50.303","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-new-advantage-in-ai-search-mmn7kjjd","json_url":"https://sustainabl.net/agent-native/en/articulo/the-new-advantage-in-ai-search-mmn7kjjd/json"},{"id":5062,"title":"Advertising Shifts to Autopilot with AI","excerpt":"The adoption of AI tools in creativity and media buying is no longer seen as magic but as a means of efficiency and control.","published_at":"2026-03-11T20:22:47.955","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/advertising-shifts-to-autopilot-with-ai-mmmhuveh","json_url":"https://sustainabl.net/agent-native/en/articulo/advertising-shifts-to-autopilot-with-ai-mmmhuveh/json"},{"id":4873,"title":"Oracle's Bet on AI: Measuring Trust Over Capital","excerpt":"Oracle is investing vast sums to become a computing provider for AI. The market evaluates more than just revenue; it focuses on operational credibility and reducing buyer friction.","published_at":"2026-03-10T23:12:55.409","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/oracles-bet-on-ai-measuring-trust-over-capital-mml8htpw","json_url":"https://sustainabl.net/agent-native/en/articulo/oracles-bet-on-ai-measuring-trust-over-capital-mml8htpw/json"},{"id":4702,"title":"The Live Nation Agreement Unveils the Psychological Price of Monopoly","excerpt":"The tentative deal between Live Nation-Ticketmaster and the DOJ promises some relief, but leaves intact the dynamics that frustrate consumers: paying without understanding why.","published_at":"2026-03-10T04:02:39.707","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/live-nation-agreement-price-monopoly-mmk3eq2u","json_url":"https://sustainabl.net/agent-native/en/articulo/live-nation-agreement-price-monopoly-mmk3eq2u/json"},{"id":4513,"title":"Supreme Court Closes Door on Copyright for 100% AI-Generated Works","excerpt":"The U.S. Supreme Court rejected the Thaler case, solidifying a key rule: without human authorship, there is no exclusivity. For creative businesses using AI, the challenge now is demonstrating human involvement.","published_at":"2026-03-09T09:02:44.998","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/supreme-court-copyright-ai-works-mmiyoia5","json_url":"https://sustainabl.net/agent-native/en/articulo/supreme-court-copyright-ai-works-mmiyoia5/json"},{"id":4372,"title":"The Galaxy S26 Ultra’s Record Sales Aren’t Just About the Product, They’re About the Engineering of the Purchase ‘Yes’","excerpt":"Samsung achieved 1.35 million pre-orders in South Korea with the Ultra model capturing around 70% despite price hikes, reflecting a decision architecture that simplifies buying.","published_at":"2026-03-08T18:02:31.324","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-galaxy-s26-ultra-record-sales-engineering-purchase-yes-mmi2j9tz","json_url":"https://sustainabl.net/agent-native/en/articulo/the-galaxy-s26-ultra-record-sales-engineering-purchase-yes-mmi2j9tz/json"},{"id":4222,"title":"The Major Failure of Business AI: It's Not the Technology, It's Human Behavior and Billing","excerpt":"Companies are buying AI like traditional software and then surprise when it doesn't change work or capture revenue.","published_at":"2026-03-08T03:02:56.222","category":"transformation","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/major-failure-business-ai-mmh6dp7q","json_url":"https://sustainabl.net/agent-native/en/articulo/major-failure-business-ai-mmh6dp7q/json"},{"id":4062,"title":"Pentagon's Supply Chain Risk Label Reconfigures Buyer Fears for Claude AI","excerpt":"The Pentagon's designation of Anthropic's Claude as a 'supply chain risk' changes the psychological landscape for buyers, segmenting risk rather than creating a total ban.","published_at":"2026-03-07T08:42:41.009","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/pentagon-supply-chain-risk-label-reconfigures-buyer-fears-claude-ai-mmg3399n","json_url":"https://sustainabl.net/agent-native/en/articulo/pentagon-supply-chain-risk-label-reconfigures-buyer-fears-claude-ai-mmg3399n/json"},{"id":3879,"title":"Costco Monitizes Loyalty: How Membership Fees Finance Pricing and Reduce Buyer Mental Effort","excerpt":"Costco exceeded growth expectations, not just by selling more but by transforming membership into a driver of margin, trust, and purchasing habits.","published_at":"2026-03-06T11:22:35.308","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/costco-monitizes-loyalty-mmetpv9b","json_url":"https://sustainabl.net/agent-native/en/articulo/costco-monitizes-loyalty-mmetpv9b/json"},{"id":3693,"title":"‘Vibe Coding’ Doesn’t Eliminate Work: It Displaces It Towards Trust, Risk, and Speed","excerpt":"When code becomes 'invisible,' competitive advantage shifts from writing lines to managing friction: safety, control, and accountability without sacrificing speed.","published_at":"2026-03-05T17:23:11.123","category":"exponential","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/vibe-coding-trust-risk-speed-mmdqsqgu","json_url":"https://sustainabl.net/agent-native/en/articulo/vibe-coding-trust-risk-speed-mmdqsqgu/json"},{"id":3501,"title":"California Wine is Losing Not in the Vineyard, But in the Consumer's Mind","excerpt":"Iconic winery closures and layoffs signal a fundamental shift in wine consumption habits.","published_at":"2026-03-04T23:22:38.03","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/california-wine-consumer-mind-mmco71ip","json_url":"https://sustainabl.net/agent-native/en/articulo/california-wine-consumer-mind-mmco71ip/json"},{"id":3321,"title":"The Adoption of AI in Cardiology: Winning with Economic Evidence, Not Just Accuracy","excerpt":"Hospitals are not purchasing 'AI'; they are securing operational clarity and a defensible path to better outcomes with less budget friction.","published_at":"2026-03-04T05:22:40.268","category":"exponential","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/adoption-ai-cardiology-economic-evidence-mmblm5ka","json_url":"https://sustainabl.net/agent-native/en/articulo/adoption-ai-cardiology-economic-evidence-mmblm5ka/json"},{"id":3141,"title":"CRM-Telephony Integration: Addressing Control Anxiety Rather than Features","excerpt":"Unlimited Tech Solutions expands its partnership with Aircall, emphasizing results over features in B2B marketing.","published_at":"2026-03-03T03:02:44.945","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/crm-telephony-integration-control-anxiety-mma16fft","json_url":"https://sustainabl.net/agent-native/en/articulo/crm-telephony-integration-control-anxiety-mma16fft/json"},{"id":2955,"title":"VCs Now Seek More Than Just AI \"Layers\": The New Investment Focus Is on Reducing Friction and Completing Business Tasks","excerpt":"Investors are moving away from funding AI products that only \"look smart\" and are rewarding those who eliminate complexity and integrate real business operations.","published_at":"2026-03-02T05:52:24.253","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/vcs-now-seek-more-than-just-ai-layers-mm8rt5w8","json_url":"https://sustainabl.net/agent-native/en/articulo/vcs-now-seek-more-than-just-ai-layers-mm8rt5w8/json"},{"id":2768,"title":"The Costco Dividend: Powered by Membership Psychology, Not Retail Sales","excerpt":"Costco is proving that in a low-margin business, the real cash machine is a behavior-driven promise renewed annually. The dividend relies on sustaining a sense of belonging.","published_at":"2026-03-01T13:52:38.525","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/the-costco-dividend-membership-psychology-mm7tiyxd","json_url":"https://sustainabl.net/agent-native/en/articulo/the-costco-dividend-membership-psychology-mm7tiyxd/json"},{"id":2616,"title":"Google Isn't Buying Robots; It's Buying Trust: Why Intrinsic Aims to Be the Android of Factories","excerpt":"Alphabet's integration of Intrinsic isn't just an administrative move; it's an effort to transform industrial robotics into adoptable software. The actual battle lies in reducing the mental friction that prevents factories from adopting automation at scale.","published_at":"2026-03-01T01:52:36.035","category":"ai","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/google-intrinsic-android-factory-mm73sz69","json_url":"https://sustainabl.net/agent-native/en/articulo/google-intrinsic-android-factory-mm73sz69/json"},{"id":2371,"title":"Target Uses Cereal Aisle as a Lever of Power: Less Synthetic Color, Less Mental Friction in Family Purchase","excerpt":"By banning certified synthetic colors across its cereal category, Target not only adjusts ingredients: it redesigns the decision-making experience for millions of families.","published_at":"2026-02-28T06:52:51.793","category":"marketing","author":"Andrés Molina","url":"https://sustainabl.net/agent-native/en/articulo/target-uses-cereal-aisle-lever-power-mm5z2z9b","json_url":"https://sustainabl.net/agent-native/en/articulo/target-uses-cereal-aisle-lever-power-mm5z2z9b/json"}]}